Mobile Social Media Exploding According to New Research

social media research Are you looking for the latest trends in social media marketing?

Has your business kept up with the growing mobile social media opportunities?

New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers.

Here’s a summary of the latest research…

#1: Facebook Mobile is the Largest Source of Social Traffic

According to Shareaholic’s Social Media Traffic Report (October 2013), publishers saw average referral traffic from Facebook mobile grow 253% between September 2012 and September 2013!

There are two reasons for this. First, as of September 2013, 874 million people used Facebook’s mobile app, up by 45% from the year before. Second, smartphone use has reached critical mass here in the U.S. (53% of Americans are smartphone owners).

mobile-referral-traffic

Mobile is a powerful source of social traffic.

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7 Social Media Trends for Consumers: New Research

social media researchAre you wondering what the changing social trends are for consumers?

If so, look no further.

In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.

Here are seven key findings from that report.

#1: More Time Invested in Mobile

The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.

While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.

Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.

social is mobile

Mobile and particularly apps are where people are spending their social networking time.

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Email and Social Media Marketing Integration: What You Need to Know

social media expert interviewIn this video I interview Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp.

Christopher explains the power of email marketing and social media marketing and why you need both of these marketing strategies.

You’ll discover how to integrate social media and email to leverage your content.

He also shares insights into podcasting, the marketing benefits of his podcast Marketing Over Coffee and social media trends your business must be aware of.

Be sure to check out the takeaways below after you watch the video.

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Study Reveals Why Consumers Fan Facebook Pages

social media researchHave you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.

In this article, I take a look at two studies.

The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

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