Has your business kept up with the growing mobile social media opportunities?
New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers.
Here’s a summary of the latest research…
#1: Facebook Mobile is the Largest Source of Social Traffic
There are two reasons for this. First, as of September 2013, 874 million people used Facebook’s mobile app, up by 45% from the year before. Second, smartphone use has reached critical mass here in the U.S. (53% of Americans are smartphone owners).
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.
Christopher explains the power of email marketing and social media marketing and why you need both of these marketing strategies.
You’ll discover how to integrate social media and email to leverage your content.
He also shares insights into podcasting, the marketing benefits of his podcast Marketing Over Coffee and social media trends your business must be aware of.
Be sure to check out the takeaways below after you watch the video.
In this article, I take a look at two studies.