The Inside Scoop on How Intel Manages Its Facebook Page
Have you ever wondered how mega-corporations manage their social media initiatives? Keep reading for a fascinating inside look at Intel Corporation’s sophisticated social media initiatives.
I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.
For the last two years, Ekaterina has been part of Intel’s Social Media Center of Excellence. In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and monitoring. Ekaterina manages Intel’s Facebook page. 
Social Media Integration Big Theme for 2010
Social media integration is becoming a big buzzword this year. As social media marketing matures and starts playing a bigger role within marketing campaigns, businesses are beginning to see that social media can be integrated into many channels.
Here are two current studies that show how the integration of social media marketing is changing the way marketers connect and engage with their audiences—online and offline.
#1: Marketers Ditch Silo Campaigns and Report Social Media as “Critical for Success” (Alterian)
As digital and social media marketing mature, the demand for greater integration is evident. Marketers are quickly realizing that operating in a one-way marketing tunnel makes success impossible in this social media–saturated world.
Outsourcing Social Media: Good or Bad Idea?
One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.
Add that the technology is changing all the time. It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.
It’s hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media activity. But should you? Let’s explore this.
