Mobile Social Media Exploding According to New Research

social media research Are you looking for the latest trends in social media marketing?

Has your business kept up with the growing mobile social media opportunities?

New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers.

Here’s a summary of the latest research…

#1: Facebook Mobile is the Largest Source of Social Traffic

According to Shareaholic’s Social Media Traffic Report (October 2013), publishers saw average referral traffic from Facebook mobile grow 253% between September 2012 and September 2013!

There are two reasons for this. First, as of September 2013, 874 million people used Facebook’s mobile app, up by 45% from the year before. Second, smartphone use has reached critical mass here in the U.S. (53% of Americans are smartphone owners).

mobile-referral-traffic

Mobile is a powerful source of social traffic.

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Win Free Tickets to Social Media Success Summit 2013

***UPDATE*** Congrats to our winners: Andie Shaw (blog post winner) and Melyum (Twitter winner).

Want to win a free ticket to the largest online social media marketing event of the year?

Social Media Examiner has worked hard to bring you our fifth-annual Social Media Success Summit. This is our biggest event ever!

And we’ve come up with a fun way to get you involved.

First, what is this event?

Social Media Success Summit 2013 is a large online conference dedicated to helping marketers and business owners master social media marketing.

More than 1900 businesses have already signed up! Hundreds of small businesses and well-known brands such as Wells Fargo, Motorola, AT&T, 3M, World Vision, United Way, US Chamber of Commerce, Dell, Dow Jones, Penn State, US Air Force and PBS will be attending this year’s summit.

Forty-five of the world’s most respected social media experts will share their strategies with you.

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9 Reasons to Attend Social Media Success Summit 2013

social media reviewsCould your social media marketing efforts use a boost?

Are you looking to improve your professional development when it comes to social media?

Do you feel overwhelmed by endless social media platform changes?

If so, Social Media Examiner has just the event for you.

The Social World is Changing

One of the biggest challenges marketers face these days is keeping up with the dizzying rate of change in social media marketing.

This year alone, Facebook has introduced Graph Search, Hashtags, Power Editor and recently, new Facebook Insights.

YouTube is another example. In March 2013, they significantly changed the layout for brand channels, forcing marketers to go back to the drawing board and rethink their strategies.

It can be unsettling trying to keep up with all of these changes, not to mention how much time it takes to learn and make the necessary adjustments.

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Win Free Tickets to Social Media Success Summit 2012

social media reviews

***UPDATE*** Congrats to Joy Dekkers and Taylor Howe, the winners of this free ticket contest. See Joy’s winning comment here.

Want to win a free ticket to the largest online social media marketing event of the year?

Social Media Examiner has worked hard to bring you our fourth-annual Social Media Success Summit. This is our best event ever! And we’ve come up with a fun way to get you involved.

First, what is this event?

Social Media Success Summit 2012  is a large online conference dedicated to helping marketers and business owners master social media marketing.

More than 1400 businesses have already signed up, including Wells Fargo, Motorola, Kraft Foods, Fox Broadcasting, Autodesk, Salesforce.com, Hubbell, American Heart Association, NASA, Marriott, Vanguard, HP, Verizon Wireless, McGraw-Hill, and hundreds of smaller businesses.

Twenty-seven of the world’s most respected social media experts will share their strategies with you.

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8 Tips for Training Social Media Marketers

social media how toDoes your business have a plan for bringing on social media marketers?

Are you wondering how to work with experts outside the company while maintaining a consistent brand experience?

Before you jump in headfirst or turn over the social media reins , check out the following eight tips to make sure your employees or contractors correctly represent your company.

#1: Create a Social Style Guide

Agreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating a style guide is to define your company’s voice.

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Businesses to Fully Embrace Social Media In 2012

social media reviewsThe vast majority of Americans are actively using social media. Has your business acted on this fact?

Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

If so, Social Media Examiner has some exciting news…

But first, consider this story.

Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.

Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?

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5 Ways to Get Your Entire Company On Board With Social Media

social media how toIs everyone supporting social media at your company?

Are you struggling to get the support you need?

And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company.

  • In some cases, the CEO thinks the idea is frivolous.
  • In others, management has their doubts.
  • And in a large majority of companies, employees have no understanding of what social media is, what it does and how they can play a role in its success.

This, my friends, must change.

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Small Businesses Set to Excel with Social Media in 2012

social media reviewsDo you own a small business? Are you tired of hearing how big businesses are succeeding with social media?

If so, Social Media Examiner has some exciting news…

But first, much has been said about big companies such as Red Bull and Cisco, and how they harness social media to drive massive traffic to their sites and generate enormous sales.

But when small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals.

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Social Media Has Changed: Are You Ready?

social media reviewsWhen Michael Stelzner started Social Media Examiner in October 2009, he never dreamed it would become so successful so quickly.

As of March 2011, Social Media Examiner has 59,000 email subscribers, 33,000 Facebook fans, over 60 writers and half a million page views per month.

In addition, the site has generated almost $2 million in sales; ranks among the top 12 websites on two Technorati lists – business and small business; and ranks among the top 1,500 websites in the entire United States, according to Alexa.

“We didn’t do anything unique,” Stelzner said. “We simply employed great content with smart social media marketing and our community did the rest. And any business can achieve great results.”

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