How to Measure Your Social Media Traffic Using Google Analytics

­­­­­social media how toDo you have a grip on your social traffic?

Measuring your social media impact can be overwhelming.

A tried-and-true favorite social media measurement tool is Google Analytics.

Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.

Here’s how to measure your social media traffic using Google Analytics.

#1: Identify Where Your Social Traffic Comes From

Google Analytics can help you understand the users’ social networks and their physical location.

To see your social media traffic, you need to first set up an advanced segment in Google Analytics.

When you’re logged into your Google Analytics account, head to Advanced Segments, +New Custom Segment, then add your social media traffic sources to the segment.

You can see this below.

social media advanced segment

Use one catchall segment to capture all of your social media traffic at once.

25 comments

 
 

5 Simple Metrics to Track Your Social Media Efforts

social media how toAre you looking for simple, straightforward metrics to measure the impact of your social media efforts?

Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .

While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.

Here are five simple metrics to find out whether your social media effort is paying dividends.

#1: Examine Referring Traffic

Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.

Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Set up goals based on the actions you want your visitors to complete.

29 comments

 
 

How to Track Social Media Traffic With Google Analytics

social media how toYou have a website and you are building traffic to it, but what do you know about your visitors?

Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

You can see all of these insights for free using Google Analytics.

Why Google Analytics?

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

69 comments

 
 

6 Ways to Convert Social Media Traffic Into Leads

social media how toAre you getting traffic from social media? Want to convert some of that traffic into leads?

This article will share six easy ways to turn lurkers into leads.

Some background

A little background starts by evaluating your current lead generation process and whether it’s helping or hurting your efforts.

It’s important to understand the relationship among your lead generation strategies, your social media channels, your blog and your landing pages. Many times when we think of generating leads in social media, we look at the content we’re posting and neglect to look at the surrounding elements that also touch the user.

Every status update about a new blog post has three steps to drive lead generation: the status update, the blog post and the landing page. Each one of these has a different role in the process and offers a unique opportunity to optimize lead conversion. A typical lead conversion process in social media looks like the image below.

11 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report