6 New Google Analytics Features for Marketers

social media toolsDo you use Google Analytics to help you make marketing decisions?

Are you familiar with the latest changes in Google Analytics?

Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports.

For marketers who used the information to guide their marketing and content, the loss of keyword data has been quite a blow.

Fortunately, Google also updated Analytics with more than 14 new features that are incredibly useful to business owners who make decisions based on how their audience interacts with their website and social profiles.

In this article, I’ll share what’s new in Google Analytics and how you can make the most of these changes to benefit your business.

#1: New Google Analytics Reports

When you log into your updated Google Analytics account, you’ll notice that Traffic Sources and Content have been replaced by Acquisition and Behavior.

The new Acquisition section offers you two new views: Overview and Channels.

The Overview report displays Analytics ABC data for your top channels (e.g., Social, Organic, Direct), sources (e.g., Facebook, Twitter, LinkedIn) or media (e.g., Organic, Referral, Email).

Essentially, the Overview report helps you see which channels bring in the most visitors, which channels bring in engaged visitors and which channels bring in visitors who convert into email subscribers or customers.

google analytics aquisition overview

See information about visitor acquisition, behavior and conversions at a glance.

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4 Social Analytics Tips to Improve Your Social Media Marketing

social media how toWould you like to find out when your social media followers are most active?

Do you want to know which social network drives the most leads to your website?

There are many social media statistics you can track, but it’s important to track the data specific to your business’s use of social media.

Track the right metrics for your community and you’ll better understand how and when to share information, as well as what type of content drives the most traffic to your website.

In this article, you’ll learn how to track and measure four important social media metrics to help you improve your social media marketing.

#1: Determine the Best Times to Post Updates on Twitter and Facebook

Twitter

Because Twitter moves at such a rapid pace, tweets get buried quickly. Knowing when your followers are online plays a crucial part in your tweet’s visibility and success.

Luckily there are some great tools to analyze the activity of your followers.

Tweriod looks at the recent tweets of your followers and provides you with analytics and data that show when your followers are the most active.

Once you connect your Twitter account to Tweriod, it runs an analysis and summarizes the best hours of each day for you to reach your followers with your tweets. The report is delivered to you by email or a DM when the results are ready.

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How to Use Pinterest Analytics: 6 Metrics Worth Measuring

social media how toIs your business using Pinterest to reach your audience with one-of-a-kind visuals?

Are you measuring your Pinterest marketing effectively?

It’s crucial that any business understands whether their time spent on a social network is generating results.

Why Pinterest Analytics?

Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.

The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.

pinterest analytics tool

Pinterest’s new analytics tool offers insights into how your website’s content is performing.

To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics.

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3 Social Media Metrics Your Business Should Track

social media how toHow do you measure and manage your social media marketing?

Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.”

So, how do you know what to measure to get the most out of your social media marketing for your business?

Here’s what you need to measure to know how well your social campaigns are performing.

Metric #1: Share of Voice

You may already be tracking the brand mentions on social media websites, as well as whether those mentions are positive, negative or neutral. And this gives you some useful feedback about your social outreach efforts.

But how would you to know how your company is doing compared to the available market?

You can take things to the next level when you measure the share of voice (SOV).

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5 Social Media Monitoring Tools to Simplify Your Marketing

social media toolsAre you measuring your social media efforts?

Do you know what’s working?

Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.

In this article I’ll show you five platforms that may work for your business.

Social Media Monitoring 101

Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs.

What Does Your Business Need to Measure?

The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. Any social media campaign worth its salt has clearly defined objectives and measurable outcomes.

measure

It's important to determine what you want to measure. Image source: iStockPhoto.

These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. They can fall into several categories and include thousands of exact pieces of data.

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How to Measure Your Social Media Traffic Using Google Analytics

­­­­­social media how toDo you have a grip on your social traffic?

Measuring your social media impact can be overwhelming.

A tried-and-true favorite social media measurement tool is Google Analytics.

Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.

Here’s how to measure your social media traffic using Google Analytics.

#1: Identify Where Your Social Traffic Comes From

Google Analytics can help you understand the users’ social networks and their physical location.

To see your social media traffic, you need to first set up an advanced segment in Google Analytics.

When you’re logged into your Google Analytics account, head to Advanced Segments, +New Custom Segment, then add your social media traffic sources to the segment.

You can see this below.

social media advanced segment

Use one catchall segment to capture all of your social media traffic at once.

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5 Simple Metrics to Track Your Social Media Efforts

social media how toAre you looking for simple, straightforward metrics to measure the impact of your social media efforts?

Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .

While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.

Here are five simple metrics to find out whether your social media effort is paying dividends.

#1: Examine Referring Traffic

Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.

Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Set up goals based on the actions you want your visitors to complete.

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How to Track Social Media Traffic With Google Analytics

social media how toYou have a website and you are building traffic to it, but what do you know about your visitors?

Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

You can see all of these insights for free using Google Analytics.

Why Google Analytics?

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

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6 Ways to Convert Social Media Traffic Into Leads

social media how toAre you getting traffic from social media? Want to convert some of that traffic into leads?

This article will share six easy ways to turn lurkers into leads.

Some background

A little background starts by evaluating your current lead generation process and whether it’s helping or hurting your efforts.

It’s important to understand the relationship among your lead generation strategies, your social media channels, your blog and your landing pages. Many times when we think of generating leads in social media, we look at the content we’re posting and neglect to look at the surrounding elements that also touch the user.

Every status update about a new blog post has three steps to drive lead generation: the status update, the blog post and the landing page. Each one of these has a different role in the process and offers a unique opportunity to optimize lead conversion. A typical lead conversion process in social media looks like the image below.

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