How to Turn Your Email Into a Social Media Hub With Posterous

social media toolsIn the world of social media, it’s easy to become overwhelmed in a sea of profiles and status updates. With so many services and so little time, wouldn’t it be nice if posting to your social media profiles was as simple as sending an email? With Posterous, it is.

Posterous allows you to post to 20 or so social media platforms via email. Posting to LinkedIn, Facebook, Twitter, even YouTube and Picasa is as simple as sending an email. And we’re not talking simple text-based posts either.

With Posterous, you can create full-screen photo galleries, groups for sharing and collaborating or just simply pass on an article you read on the Internet all by sending an email. Add a smartphone and you’ve got a powerful way to create and share content on the road.

47 comments

 
 

Is Quora the Next Big Social Media Site?

social media toolsAre you considering using Quora? Has all the buzz got you wondering if it’s worth it? Keep reading for my full review.

When I first heard about Quora, the conversation went a little like this:

Jill: “Have you heard of Quora? It’s a question and answer site.”
Jack: “You mean like Yahoo Answers?”
Jill: “No, it’s full of experts who give you the best answers.”
Jack: “You mean like LinkedIn Answers?”
Jill: “No, the community votes for the best answer and they can hide irrelevant answers.”

98 comments

 
 

Is HootSuite Pro a Smart Investment?

social media toolsHave you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?

HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.

Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.

136 comments

 
 

Is RockMelt the Social Web Browser of the Future?

social media tools

Could your web browser replace the need to visit Facebook, Twitter and LinkedIn on a regular basis? To find out the answer, keep reading…

Web browsers have changed considerably over the past 15 years. From Internet Explorer to the upstart Mozilla stealing their thunder and most recently Google rearing its head with an ultra-fast browser, Chrome, the field of play is starting to get crowded.

Obviously, that means it’s time for a new name to join the fray—and with a social twist.

Enter RockMelt.

rockmelt

The RockMelt browser window.

RockMelt is a different breed of browser altogether.

167 comments

 
 

Dealing With Employees Who Are Social Media Celebrities

social media viewpointsOne of the big promises of social media is that literally anyone can become a celebrity now because of cheap and easy access to social media tools. We all have a shot at our 15 megabytes of fame if we can create compelling content.

But what are the implications for businesses that get serious about social media? Are there hidden dangers lurking for companies whose employees are “too good” with social media? This article will explore five benefits and five threats of celebrity employees.

78 comments

 
 

3 Reasons Facebook Trumps Twitter for Business

social media viewpointsHave you built a loyal following on Twitter but question the value of Facebook for business?  Have you tried and abandoned your Facebook account?

If so, I can relate.  I was there.  My first attempt at using Facebook for business was a big flop.  For the longest time I focused most of my social media marketing efforts on Twitter.

But now my tune has changed. Facebook offers far more opportunities for businesses.  I predict that in the near future, businesses of all stripes will soon declare Facebook as their number-one social media target.

In this article I’ll demonstrate why your business needs to invest heavily in Facebook.

101 comments

 
 

How to Boost Your Personal Brand With Social Media

social media how toWant to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.

In this article, I’ll share some tips to help you leverage social media to gain more exposure.

#1: Reap What You Sow

What are you aiming for? What is your goal?

If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known might be your goal or it might be a means to an end. Again, social media can help you build connections that pay off in terms of opportunities and offers.

60 comments

 
 

New Studies Show Marketing Power of Facebook

November of 2009 was a big month for Facebook.  And it’s not just consumers who are leveraging this titanic network.  Check out these crazy statistics.

ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.

This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.

And the impressive stats don’t stop there.  ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November.  Considering how big the “online world” actually is in terms of web pages, this was no small feat!  Check out this image:

26 comments

 
 

Five Facebook-Only Strategies For Business Success

It’s hard to find a business participating in social media that isn’t doing something on Facebook. In fact, “I want a Facebook fan page,” has replaced, “I want a company blog,” as the single most heard request from clients in the social media world these days. With 350 million accounts and growing, it’s no wonder.

Facebook is one of my favorite places to recommend for businesses for a lot of reasons. The primary one is that Facebook offers almost of all the various social media tools that companies can apply to their brand.

Facebook allows you to participate without having to spend time or money on your own website. Still, few companies are using Facebook well. One example of a business doing it right is Ernst & Young Human Resources effort (brilliant).  But for every good Facebook presence there’s a brand page we like to call a “campground.” Not because lots of people hang out there, but because all you hear when you visit is crickets.

To give you a leg up on getting smart with Facebook, here are five facebook-only strategies for business success.

33 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures