Are you wondering what tools can help your social media marketing?
To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He’s also the social media tools writer for Social Media Examiner.
Ian shares why as a marketer you should look beyond Google Analytics and Facebook Insights data.
You’ll learn the services available to keep up to date with relevant content and the tools to use to monitor your overall activities across all social channels.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Do you need better tools to help you manage your social media marketing?
Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your social media strategy.
To save you time and improve your marketing efforts, I’ll show you three social media tools that will deliver your content efficiently.
#1: Be More Efficient on Facebook
Post Planner, an independent application you install within Facebook, is designed to help you deliver content to your Facebook Page effectively. The app offers paid plans and a free trial. We’ve used the free trial for the demonstration below.
- Automate publishing of selected content to your Facebook Page based on a time schedule that you predetermine.
- Identify trending content to add to your queue.
- Add your blog feed and publish your new posts automatically.
- Crowdsource content from other Post Planner users. If a Post Planner user creates a folder containing content from the top Facebook experts, this folder is available to other Post Planner users to select content from.
- View the latest content from your favorite Facebook Pages, Twitter accounts or blogs from within Post Planner and add articles, tweets or posts to your queue.
- View simple analytics that show you the percentage of people who liked your post, clicked it or commented on it.
- Target your posts based on a selection of details such as gender, age group and level of education and save the target for future use. Link the targeting to a time zone and Post Planner will adjust the publish time.
- Post Planner provides a database of thousands of updates you can search to find ideas for your status updates.
- Upload a bulk file of posts.
It isn’t always easy to generate the buzz you’re looking for.
Knowing what to publish, when and where can greatly increase the visibility and reach of your content.
In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.
#1: Align Content Development With Social Media Metrics and Goals
Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.
Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”
He offers metrics for four social media goals:
- If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
- If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
- If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
- If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.
Is finding time to read and share interesting content a battle?
In this article, I outline 3 tools to help you find and share great content while saving you valuable time.
#1: Subscribe to Blogs Using Feedly
Blog posts can be a great source of content, but it takes time to visit each blog and check for new posts every day. Subscribe via email and you get far too many emails or they may not arrive at a suitable time for you to read them. This makes an RSS reader a valuable curation tool.
Google Reader has been widely adopted by content curators, but Google is retiring this product on July 1.
An ideal replacement is Feedly, which lets you easily receive, organize, read and share content from your favorite blogs.
Are you looking for tools to simplify the management of your social media marketing?
Would you like better insight into your audience or the ability to compare your social activities against the competition?
These are some of the capabilities you’ll discover in the five social media management tools listed below.
In this article I reveal five social management tools that just might make your life a bit easier.
Did you know there are great social media tools that make the sales process easier?
In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.
#1: Nimble—Nurture Your Relationships and Get Sales
Nimble is a social relationship manager. Through social media you can build a large network of people whom you connect with, but there is likely to be a smaller group of key people who are potential advocates, influencers or customers for your product or service.
She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.
Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.
Are you looking for cool blogging tools to enhance your business blog?
The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.
To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered.
Here are the latest blogging tools adopted by these social media pros.
#1: Lucky Orange
I’ve been using it to watch fall-off and landing page activity. It has heat maps so you can see where people are engaging with your pages, and it even has live chat. You can proactively chat with someone who is on a page and let them know you are there to help or people can reach out to you directly when you have chat online.
Have you checked out Instagram since they released user profiles on the web?
Previously, the Instagram website only let users edit their account information (and also hosted the company’s blog).
But all that changed with the recent introduction of web profiles.
Here’s what marketers need to know.
Why Instagram Web Profiles Matter
These new profiles act as an extension of the Instagram mobile app, with users now being able to comment, follow, like and view other photos on the web.
Brands, marketers and users alike can use these web profiles to encourage engagement and interaction outside of the mobile app.