4 Social Media Tools to Improve Your Social Media Marketing

social media toolsAre you struggling with day-to-day social media marketing tasks?

Are you looking for tools to speed up your social tasks?

In this article, I’ll share four social media tools and tips to help community managers save time, show creativity and streamline community management for their companies.

Why Social Media Tools

Community managers for organizations of all sizes are tasked to cover everything from curating content to creating it. Customer support, marketing, Vine and webinars all fall into the mix.

The sheer volume of tasks can be overwhelming. But it doesn’t have to be. With just a few tools, individuals and teams can manage their responsibilities better, while presenting a successful social media presence.

Keep reading for four social media tools that will make your social media tasks much easier.

#1: Manage the Appearance of Links to Your Website With Facebook Debugger

We all know Facebook updates that include pictures and snippets of their content do unbelievably better than ones that publish bare links. We’re a visual bunch, us humans.

Has this ever happened to you? You updated a page on your website with new images. Then, when you tried to publish a link to the page on Facebook, you found yourself staring at the link text for way too long.

debug link

If Facebook has trouble finding an image to include with your link, the preview can take a long time to show up.

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3 Unusual Ways to Build Your Email List With Facebook Apps

social media how toDo you want more email subscribers?

How can you find a targeted audience and encourage them to join your list?

The answer is to leverage the people who already like you: your Facebook fans.

This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list.

Why Use Facebook to Find Email Subscribers?

Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That’s where Facebook comes in.

Your Facebook fans are probably fans because they already like your products or services. That’s a great start to finding a narrowly targeted audience that’s likely to buy from you.

lead funnel

Engage with Facebook fans, capture their email addresses and market to that targeted audience to make sales and partnerships.

A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they’re interested in. With strong email and marketing tactics, you end up with sales and long-term customers.

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29 Social Media Tools Recommended by the Pros

social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today.

Check them out to see if these social media tools are a good fit for you!

#1: RivalIQ

jay baer

Jay Baer

Figuring out precisely what works in social media is a tricky (yet entirely necessary) proposition.

I’m always seeking to improve clicks, shares and social media engagement on my own content as well as our Convince and Convert clients’ content.

Recently, I started using RivalIQ to get at what’s working in social, and this easy-to-use, reasonably priced analysis platform produces a steady stream of insights while saving me a ton of time.

Here, I set up a collection of consumer products companies (RivalIQ calls them a “landscape”) for a strategic plan we’re building. With just a click or two, I can find the top 50 Facebook posts (by engagement rate or total engagement behaviors) among these companies over the past 7, 14, 30 or 90 days.

rivaliq reports

RivalIQ provides competitive intelligence.

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5 Ways to Offer Social Customer Service With Facebook

social media how to Are you answering customer concerns on Facebook?

Is offering social customer service important for your business?

Facebook is the number one social channel so it’s likely to be the first line of contact for your customers, for both praise and complaints.

Answering your fans, owning up to your mistakes and keeping your fans in the loop go a long way to building trust.

Read on to discover five tips that will make you a customer-service superhero on Facebook.

#1: Answer Quickly

If you have a dedicated customer support department, the team probably has a process in place that works well in traditional channels (for example, a guarantee to respond within 24 or 48 hours).

But on Facebook (and Twitter) if you let that much time go by before responding to customer inquiries or complaints, you do so at your peril. In the social media world, two days feels like two weeks!

postplanner customer service update

Post Planner often responds to customer questions and complaints within minutes or a few hours.

If you have a staff member who is monitoring your Facebook page throughout the day, it should be easy to respond to issues fairly fast. But if you’re a one-person operation, and it’s all up to you, you might have to set reminders to check your page a couple of times a day — first thing in the morning, early afternoon and once again in the evening.

My friends over at Post Planner do a really good job of keeping an eye on things (notice just how quickly they respond to questions).

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Visual Social Media: How Images Improve Your Social Media Marketing

Do you use visuals in your social media marketing?

Are you wondering how you can use images to take your marketing to a whole new level?

To learn about visual social media, I interview Donna Moritz for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Donna Moritz, who is a social media and visual marketing expert. She’s also the founder of Socially Sorted, a blog designed to help small businesses achieve more with visual social media.

Donna shares the importance of visuals in your social media marketing.

You’ll discover the types of images that work best and the tools you can use to create them.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Analyze Your Social Media Activities With Excel

social media how toAre you looking for a way to analyze the impact of your content?

Do you need a simple system that works?

If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data.

In this article I’ll show you how to analyze the engagement and impact of your social media posts using Excel.

Why Analyze?

No matter the size of your business, when it comes to social media you want to build two things: engagement and community.

To ensure that you deliver great content that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks.

It’s really that simple.

Here’s how:

#1: Build Your Spreadsheet

To begin, open Excel and create 14 columns that will contain the following categories to incorporate all of the information you need on your social media updates and posts:

  • Date
  • Network
  • Categories
  • Subcategories
  • Target
  • Calls to action
  • Meta-tags
  • Posts
  • Impressions
  • Comments (replies)
  • Likes (favorites)
  • Shares (retweets)
  • Clicks
  • Total engagement
categories-columns

An example spreadsheet (target, meta-tags, posts and impressions hidden).

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4 Tools That Improve Your Social Media Analytics

social media toolsDo you want more insight about your social media activities?

Are you looking for a tool to bring important analytics to one place?

In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.

Why Analytics?

Social media analytics are more than numbers.

Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.

To use analytics effectively, the data needs to be presented in easy-to-understand formats.

Here are four tools worth checking out:

#1: Receive Automatic Reports Daily Via Email With Social Report

The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.

Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.

To get started, sign up for a 30-day free trial of the plan that best fits your business.

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45 Social Media Tools and Tips to Improve Your Marketing

social media tools Are you looking for some practical tips and tools to help with your social media marketing?

Do you find it difficult to keep up with how quickly social media is evolving?

In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.

Why Tools?

It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support your business goals.

Larger businesses and corporations often have teams of people dedicated solely to these tasks.

For smaller businesses that don’t have the luxury of staff or financial resources, there are tools to help. But there are also efficient shortcuts and tips to help you get more out these technology tools.

By using some of these tips to strategically choose your tools, you can get more out of your social media marketing.

Here we go.

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14 Social Media Tools Used by Marketing Pros

social media toolsAre you looking for social media tools to get more out of your marketing?

Are you wondering what tools marketing pros are using successfully?

We asked fourteen well-known marketers to share the latest social media tools they’ve been using.

Discover how you can use these tools to help you to get more out of your social media marketing.

#1: Mention

Todd Wheatland

Todd Wheatland

Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.

As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool.

There are many clever things behind the way Mention is set up. They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances.

mention set up

Mention provides clean and simple functionality.

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