Do you have the right tools?
To streamline your approach, you’ll need resources that work well with your business.
In this article I’ll share the best tools to manage and optimize your social media marketing.
Can you create them yourself, or do you think you lack design skills?
It doesn’t make sense to hire a graphic designer every time you need an image.
In this article I’ll show you three online design tools to make your own shareable images–no formal design skills necessary.
#1: Create Reusable Images With Layers
Canva is an online tool built by designers who had non-designers in mind. When you open your account, Canva offers a quick tutorial and five Starter Challenges to get you going. You can also check out the other design tutorials on the home page–each one takes about three minutes.
We asked top bloggers to share their favorite tools.
In this article you’ll find 9 blogging tools to check out.
Use BuzzSumo for content brainstorming or to plan blogger email outreach and social media marketing campaigns. Here’s how you can search it and make the most of those searches!
Search for a [domain.com] then sort the results by any of the provided social media network (Facebook, LinkedIn, Twitter, Pinterest, Google Plus or total) to find your most popular blog posts.
Are you using networking apps to connect online?
Networking with the right people can make your brand stronger and more responsive.
In this article you’ll discover how seven networking apps to build relationships.
Do you want to measure how your LinkedIn shares perform?
Oktopost lets you use multiple LinkedIn accounts to schedule shares and track performance.
In this article I’ll share the basic ins and outs of using Oktopost for LinkedIn sharing.
Much like HootSuite, Oktopost is a social sharing tool that lets you easily schedule content shares across the major social networks.
Do you want to display all of your social media updates in one place?
Streaming social updates to a social hub encourages your audience to share more, in real-time.
In this article you’ll discover three tools that pull your social conversations to a single hub.
Why Use a Social Media Hub?
Using social channels independently simply won’t do the job anymore.
Social media—including your website or blog—rely on interaction, so why isolate each conversation? Bringing them together in a single place (a hub) has a bigger impact and motivates your audience to converse across platforms—carrying your message to an even wider audience.
Social hubs bring a whole new dimension to your social media marketing. You can use them for everything from displaying cross-platform updates on a big screen at a live event to embedding multiple social media timelines in your website.
Are small tasks taking up too much of your time?
When you know where tools can help you most, you can decide which tools best suit your needs.
In this article I’ll address three time-consuming areas and share social media tools to help you save time.
#1: Streamline Daily Tasks
Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?
HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.
Are you looking for advice to help you measure your ROI?
For most businesses, being able to substantiate the allocation of resources into social media is a necessity. But it’s not always easy.
We asked 25 online marketing pros to share their best ROI tips. Find out what they had to say below.
#1: Measure Your Key Performance Indicators
People who try to set revenue expectations are setting themselves up for failure because people aren’t on social media to buy.
So, what should you do?
It’s better to look at numbers such as engagement rate, referral traffic and audience reach.
If I’m doing app install ads through Facebook, for example, I’ll measure cost per install. If I’m promoting content, I really only care about the traffic coming back to my site for branding reasons—conversions from social media content promotion are icing on the cake.
Eric Siu, founder of Growth Everywhere and COO at Single Grain, a digital marketing agency.
Are your clients constantly clamoring for social proof?
If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).
In this article I’ll share tools and tips to measure the ROI of your social media efforts.
Why Measure Your ROI?
ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too!
This is important for social media companies, consultants and in-house staff.
The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.
Here are five steps for your ROI measurement strategy.
#1: Set Social Media Goals
ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. Before you can track and measure your ROI, you need to determine your goals so you know which factors you’re measuring and what success looks like.
Top 5 Metrics for Auditing Your Social Media Marketing ROI: Beyond revenue, participating in social media has many “beneficial business applications, such as facilitating customer service and boosting public relations.”
Reach, traffic, leads, customers and conversion rate are the metrics Pamela Vaughan on HubSpot suggests you consider to determine social media marketing success.