Is it time to look at your social media from a fresh perspective?
Are you ready to make some changes?
There are a variety of ways to improve how your business is seen on social media.
In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing.
#1: Add Your Value Proposition to Profiles
Whenever people are on social media sites, they make snap decisions about whom to follow, what content to read and which content to share.
Have you tried building your social following through your email list?
Customers and email subscribers are already engaged with your brand, so why not encourage these loyal fans to follow you on your social media sites, too?
In this article I’ll share three things you can do to turn email subscribers into social fans.
Have you put social media front and center to help you do that?
The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social.
In this article you’ll discover three ways you can use social media to enhance your conversion rate.
#1: Improve Signups With Social Login
Ever feel like you don’t have enough time to focus on both?
The solution is simple: repurpose your blog content by using it in new ways on social media.
In this article I’ll share how to repurpose blog content for social media platforms.
Why Repurpose Content?
Content repurposing can help you “be everywhere,” since it can be distributed in different forms on multiple social media sites. It also helps you reach people who would not consume the content in its original form.
Are you looking for tips to get your numbers back up?
A few simple tweaks can get you more attention and interaction on Twitter.
In this article you’ll discover five ways to improve your tweets and up your engagement.
#1: Refine Your Twitter Bio
The most important thing you can do on Twitter is optimize your bio.
Are you planning a social media campaign?
Do you wonder why some marketing campaigns are more successful than others?
The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.
In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them.
#1: Appeal to Indirect Public Commitment
We are more likely to act on and complete a task when we promise ourselves we’ll do it. The obligation is amplified when we make a commitment publicly—we put even more pressure on ourselves to follow through so we don’t risk both personal and public letdown.
Are you approaching it the right way?
Everyone uses social media differently, and the approach you use should be based on your goals.
In this article I’ll share three ways to use social media to get the results you want for your business.
#1: Sell Products or Services
The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.
When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.
Are you wondering how you can integrate social media with public relations?
Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.
In this article I’ll share four ways you can use social media to support and enhance your public relations.
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.