3 Steps to Getting Started With Social Media
With so many social networks to choose from, how do you decide the best social networks for your company?
Not all networks are created equal; each comes with its own specific benefits, features and uses.
This 3-step guide will help you choose the best social networks based on your business, experience and community.
#1: Find Your Community
If you’re just getting started in social media and are weighing which platform to join first, search for your business on various networks to see if you’ve already got a community there.
Does your product have user videos on YouTube? Did someone create a Yelp profile for your restaurant? Are you mentioned on Twitter? Wherever you find your community is where you should start investing your time and resources. 
4 Steps to Selling With Social Media
Are you wondering why your social media efforts aren’t working?
Social media success sometimes appears arbitrary.
Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”
Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.
If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components:
Getting Social Media Right: Insights From the Social Media Club
In this video I interview Chris Heuer, founder of the Social Media Club, a popular social media network with local support groups in more than 240 cities around the world.
Chris shares the story of how he took advantage of cheap airplane tickets to hold roundtables in various cities to start the Social Media Club and how it has evolved since then.
You’ll also find out what businesses are doing wrong in social media today and hear how Chris sees human nature impacting the future of social media.
Be sure to check out the takeaways below after you watch the video.
How H&R Block Uses Social Media to Enhance Customer Relations
In this video I interview Jennifer Love, Senior Vice President of Communications at H&R Block. Jennifer shares how H&R Block adapts conversations across all channels to create customer experiences which bring in tons of referrals.
You’ll hear how she adapts her social media tactics to get the most value out of the 120-day tax season and why she strives to pull in questions and how she answers them in a challenging real-time environment.
Be sure to check out the takeaways below after you watch the video.
