Do you keep text and image updates separate?
Have you considered how text and visual content complement each other?
Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.
In this article I’ll show you seven ways companies are using visual content to get better overall engagement.
Are you sharing the real you in your social marketing?
It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.
In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.
#1: Tell a Really Good Story
As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.
Do you customize your interactions with them?
Your brand and online reputation depend on how you provide social media customer service.
In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth recommendations.
#1: Create Unforgettable Experiences
One of the great benefits of providing customer support on social media is being able to connect with consumers in real time. You see a need and you fill it. You hear a problem and you solve it.
Handling customer issues on a public stage can benefit both you and the customer you’re working with—especially if you go above and beyond a generic “Please call us so we can resolve the issue.”
Do you want to display all of your social media updates in one place?
Streaming social updates to a social hub encourages your audience to share more, in real-time.
In this article you’ll discover three tools that pull your social conversations to a single hub.
Why Use a Social Media Hub?
Using social channels independently simply won’t do the job anymore.
Social media—including your website or blog—rely on interaction, so why isolate each conversation? Bringing them together in a single place (a hub) has a bigger impact and motivates your audience to converse across platforms—carrying your message to an even wider audience.
Social hubs bring a whole new dimension to your social media marketing. You can use them for everything from displaying cross-platform updates on a big screen at a live event to embedding multiple social media timelines in your website.
Are you reaching the right people at the right time?
Before customers buy your product or service, they go through a process of discovery, learning and understanding.
Customizing your social tactics based on the buying stage increases sales.
In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.
Why Segment for Each Buying Stage
Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.
Are you looking for new ways to improve engagement with your audience?
Do you want to know the most effective, yet rarely used social tactics?
In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.
#1: Provide Customer Service on Facebook
A lot of brands default to Twitter for social customer care. While there’s nothing wrong with that, it’s important to remember that Facebook offers plenty of customer service options you can leverage as well.
Is Facebook bringing you the leads you’re looking for?
A few simple tweaks to your Facebook marketing can bring in more business.
In this article you’ll discover four ways companies are using Facebook to increase leads.
#1: Optimize the Cover Photo
There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).
The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.
Not surprisingly, eye-tracking studies on Facebook pages have similar results.
Are you looking for new ways to say thank you on social media?
Give and take is part of any successful relationship–online or off, business or personal.
In this article I’ll show you eight ways companies are using social media campaigns to thank their customers and foster better customer relationships.
#1: Pay It Forward
Hotel chain DoubleTree is known for their cookie welcome at check-in–it’s their way of “bringing the human touch back to travel.”
On National Chocolate Chip Cookie Day, they not only offered cookies to anyone who visited one of their hotels, they also used their social channels to invite others to spread the love by suggesting people who could use a cookie pick-me-up.
People could pay it forward by answering the question, “Who else deserves some Cookie Care?” on Facebook, Twitter and Instagram and including the #CookieCare hashtag.
Do you want more engagement for your social media campaigns?
Understanding how people respond to marketing tactics can help you achieve your social media marketing goals.
In this article I’ll share five ways to maximize social conversion and engagement by capitalizing on human behaviors.
#1: Tease Your Followers
A tease is designed to arouse desire or curiosity through urging or coaxing. As humans we love to tease and be teased. We simply can’t resist “staying tuned” to find out the rest of the story.
Increasingly marketers are learning the power of the tease, especially in social media.
In July 2013, Oscar de la Renta exclusively released ads from their fall 2013 campaign via Instagram before the official advertising launch in September print magazines.