2013 Social Media Marketing Industry Report

social media researchAre you wondering how your peers are using social media?

Wondering if you should focus on Pinterest or podcasting, or put more effort into Facebook?

In our fifth annual social media study, more than 3000 marketers reveal where they focus their social media activities, how much time they invest, what the rewards are and where they’ll plan their future efforts.

Here’s a Preview

Watch this quick video overview:


1 comment

 
 

2012 Social Media Marketing Industry Report

social media researchAre you wondering how your peers are using social media?

Wondering if you should focus on Google+ or Pinterest?

In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.

Here’s a Preview

Watch this quick video overview:


277 comments

 
 

Social Media Spending Habits Rise, New Research Reveals

social media researchAre you wondering how other businesses are allocating their social media activities in relation to other marketing tasks?

This article reveals the findings of a few new research studies. What they found might surprise you.

Small Business Focusing Big Time on Social Media and Blogging

Small businesses are spending three times more on social media and blogs than larger businesses.

In HubSpot’s 2011 State of Inbound Marketing Report, researchers discovered that small businesses plan to spend 29% of their lead generation budget on social media and blogs. Asked the same question, medium to large businesses only plan to spend 9% on the same categories.

12 comments

 
 

Small Businesses Benefit Most From Social Media, Study Reveals

social media researchDo you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business!

Well, maybe that’s the wrong set of questions.

In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.

73 comments

 
 

2011 Social Media Marketing Industry Report

social media researchHave you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”

Look no further.

All of the answers (and more) are right here in this free third-annual social media report.


Watch the above video for a quick summary.

306 comments

 
 

Study Reveals Why Consumers Fan Facebook Pages

social media researchHave you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.

In this article, I take a look at two studies.

The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

14 comments

 
 

3 Studies Show Facebook’s Marketing Potential

social media researchFacebook is hot.  There’s no question that Facbeook has a large audience.  But what does this mean for marketers and business owners?

Here are three recent Facebook-related studies that answer these very questions by examining how much time Facebook users invest in the platform, if Facebook ads are effective and other Facebook trends among online merchants.

7 comments

 
 


Check out Social Media Examiner's Networking Clubs!



Check out the Social Media Marketing Podcast!
Download the free Social Media Marketing Industry Report