The Social Media Examiner Show: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

We’ve got exciting news this week!

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Facebook is Leading Mobile App Says Research: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

How Do Social Apps Stack Up?: Forrester’s US Consumer Technographics® Behavioral Study shows that a user’s top five most used apps represent 84% of their total time spent using apps. Just a handful of apps downloaded command a large majority of users’ attention, so the number of downloads doesn’t always determine an apps’ overall success or performance.

The study measures engagement success for social networking and communication apps across four user metrics: popularity, commitment, frequency and time spend. While the Facebook app is the clear winner in terms of engaging a large audience, the other social apps earn their high scores for a variety of other reasons.

facebook mobile app

According to research, Facebook is the leading mobile app. Image source: Facebook.com/mobile

Pinterest Brings Promoted Pins to Everyone: Eight months ago, Pinterest launched a Promoted Pins beta for their brand advertisers, and after promising results they are now bringing this amazing opportunity to everyone.

pinterest promoted pins for everyone

Pinterest’s “reservation-based Promoted Pins (available at a CPM) will be open to all U.S.-based partners” as of 1st January 2015.

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2014 Social Media Marketing Industry Report


social media researchDo you wonder how your peers are using social media?

Wondering if you should focus on Instagram or podcasting, or put more effort into blogging?

In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing.

Watch this video overview:

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2013 Social Media Marketing Industry Report


social media researchAre you wondering how your peers are using social media?

Wondering if you should focus on Pinterest or podcasting, or put more effort into Facebook?

In our fifth annual social media study, more than 3000 marketers reveal where they focus their social media activities, how much time they invest, what the rewards are and where they’ll plan their future efforts.

Here’s a Preview

Watch this quick video overview:


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2012 Social Media Marketing Industry Report


social media researchAre you wondering how your peers are using social media?

Wondering if you should focus on Google+ or Pinterest?

In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.

Here’s a Preview

Watch this quick video overview:


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Social Media Spending Habits Rise, New Research Reveals


social media researchAre you wondering how other businesses are allocating their social media activities in relation to other marketing tasks?

This article reveals the findings of a few new research studies. What they found might surprise you.

Small Business Focusing Big Time on Social Media and Blogging

Small businesses are spending three times more on social media and blogs than larger businesses.

In HubSpot’s 2011 State of Inbound Marketing Report, researchers discovered that small businesses plan to spend 29% of their lead generation budget on social media and blogs. Asked the same question, medium to large businesses only plan to spend 9% on the same categories.

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Small Businesses Benefit Most From Social Media, Study Reveals


social media researchDo you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business!

Well, maybe that’s the wrong set of questions.

In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.

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2011 Social Media Marketing Industry Report


social media researchHave you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”

Look no further.

All of the answers (and more) are right here in this free third-annual social media report.


Watch the above video for a quick summary.

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Study Reveals Why Consumers Fan Facebook Pages


social media researchHave you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.

In this article, I take a look at two studies.

The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

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