5 Social Media Marketing Trends: New Research

social media researchAre you being asked to prove the value of social media for your business?

Do you struggle to accurately measure the return on investment (ROI) of your social media marketing?

You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.

But these same managers indicate that measuring the returns is one of their top two challenges for 2012.

See how your experience compares to others in the industry.

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Trends in Social Media: Are Most People Using Social?

social media expert interviewIn this video I interview Tom Webster, vice president, strategy and marketing at Edison Research.

Tom shares insights into current trends in social media.

You’ll also discover why you need to know how research is carried out and how to interpret social media trends.

Tom gives you the questions you need to ask before following these trends to drive your business forward successfully.

Be sure to check out the takeaways below after you watch the video.

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26 Promising Social Media Stats for Small Businesses

social media researchIs your small business “all in” with social media? New research shows incredible opportunity for small businesses.

Keep reading to discover why social media is changing small business for the better.

Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message.

Swiftly Changing Landscape

Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.

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3 New Studies Prove Social Media Marketing Growth

social media researchSocial media networks are fields of dreams for marketers.  With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse.  And although Facebook is a social networking favorite, it’s not alone.

Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise:

#1: Small Business Doubles Social Media Adoption

One positive result from the economic downturn is the rapid growth of social media marketing.

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Social Media Differences Among Teens, Boomers and Moms: New Study Findings

social media research

Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.

Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.

In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups.  They are active on these sites and their behaviors have been studied closely.

Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.

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3 New Studies Show Value of Social Media & Businesses Slow Response

social media researchThere are some interesting studies surfacing lately in the world of social media.  Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.

#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking

According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.

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