How to Get Employees to Embrace Social Media

social media how toAre you struggling to get your social media activities off the ground?

Do you want to get more people inside your organization to support your social media activities?

If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges.

In this article, I’ll show you how to create an internal social media structure that will help you develop an effective long-term social media presence.

#1: Define the End Goal

First, identify how and why social media will be used to meet specific business and brand goals.

For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients.

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How Constant Contact Uses Pinterest to Reach a B2B Market

social media case studies“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.

“Anyone who says you can’t is not being creative enough.”

She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.

How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?

The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.

constant contact boards

Constant Contact has 92 Pinterest boards with over 4,000 pins.

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17 Social Media Books That Will Make You a Smarter Marketer

social media reviewsAre you looking for a few good books to improve your marketing?

Wondering what books your peers are raving about?

Look no further.

We asked our authors to share the social media marketing books they’ve recently enjoyed reading–ones with useful relevant takeaways.

In this article, you’ll discover 17 books to help you improve your social media marketing recommended by social media pros.

#1: Your Customer Creation Equation

andy crestodina

Andy Crestodina

I love Brian Massey’s Your Customer Creation Equation. It’s a concise, clear-sighted overview of visitors and actions. It explains the how and why of conversions and measurement. And it’s all done in simple terms with relevant examples.

your customer creation equationBrian also covers social media, but in the context of conversion. He reminds us that conversion does not necessarily lead to action. So he encourages us to take a practical approach to social media by focusing either on conversation or content, depending on our business. Smart!

There are different types of websites with different types of visitors. Each type has its own “formula.” You need to first understand what type of site you have before you start work in the “laboratory.”

The key to optimizing your conversion rate is experimentation. Noticing a theme? Brian even calls himself a “Conversion Scientist.” He’s clearly a strong advocate of testing.

Andy Crestodina, principal, strategic director at Orbit Media.

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How an Auto Repair Shop is Winning Female Customers With Social Media

social media case studiesHow does a small auto repair business develop a thriving Facebook page–with over 60 percent female fans?

Owner Jeff Matt started Victory Auto Service and Glass in 1997 with one shop in the suburbs of Minneapolis.

He always made an effort to develop personal relationships with his customers who trusted him with their cars.

The business grew to three locations by 2010, and Matt found it harder to maintain the small-shop feel. “When you have multiple stores and multiple managers, you can’t be everything to everybody,” he said.

Three years ago, he approached Stephanie Gutierrez, a long-time customer, about helping the business get started in social media.

By experimenting with different approaches, they hit upon a winning formula that promotes the personal connections Matt has always valued.

victory auto

Victory Auto and Glass uses Facebook to post photos from their shops.

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5 Ways to Sell With Social Media

social media how toDo you want to convert your fans and followers into paying customers?

Are your social activities working?

In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion.

Some social media updates can go further toward bringing in sales than others. And they can do this without detracting from the spirit of social media.

sale sign

Some social media updates can help with sales more than others. Image source: iStockPhoto.

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How to Get Major League Results From Social Media

social media case studiesThe San Francisco Giants have the most engaged fan base in Major League Baseball.

They’re recognized as social media standouts in the sports world.

But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.

The Giants were a traditional organization in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email blasts.

But then Srabian had an “Aha!” moment. He was reading a book by Chris Brogan and then had a conversation with him on Twitter. “We don’t really talk to our fans at all,” he thought. But they could.

It was time for a new model based on listening and responding. But first they had to find out what fans were saying, and where they were getting their information.

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5 Ways to Use Video to Improve Your Social Media Marketing

social media how toAre you thinking about adding videos to your social media mix?

Do you want to boost your awareness and increase engagement?

Social media networks provide a lot of video options.

From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

#1: Vine Video

For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.

vine video

Showing off products at Walgreens in a Vine video.

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3 Strategies for Finding Customers With Social Media

social media how toDo you need a strategy to reach your ideal prospects with social media?

Are you overwhelmed by all the social media options?

If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.

In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience.

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16 Social Media Marketing Tips From the Pros

social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed.

We asked 16 social media pros to share the best marketing tactics worth doing today.

Here’s what they have to say.

#1: Host Social Media Events

Mari Smith

Mari Smith

You can build a loyal, raving community by hosting online events that put the focus on your fans.

A fun and effective online event is hosting a “Fan Page Friday”—it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page.

The event can last as long as 24 hours or more and is a great way to discover new businesses, get more fans, and build tremendous community while increasing your EdgeRank (news feed visibility), too.

Many page owners launch a Fan Page Friday event every week; however, I find it much more effective to host one about every four to six weeks, as it has a bigger impact. On my last virtual party, several thousand page owners participated, many of whom picked up as much as a hundred or more new fans as a result.

Be sure to include a hashtag like #FacebookFriday and schedule your initial invitation to go out very early in the morning. Then add another couple of invitations throughout the day.

facebook friday

Facebook Friday is a great way to build your community.

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