How to Use SlideShare to Generate Leads
Do you want more leads?
Have you looked into SlideShare?
This article will give you 10 tips to maximize your leads with SlideShare.
Why SlideShare?
The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.
No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.
It’s now vital to include a visual element across all marketing campaigns.
SlideShare is an essential part of any successful content marketing strategy for many businesses. It’s much more than just a place to upload your webinar slides, it’s a powerful social community with a reported 60 million monthly visitors.
Anyone can view presentations and documents on topics that interest them and download and reuse or remix material for their own work.
10 Mobile Apps No Conference Attendee Should Be Without
Are you wondering what apps can enhance your networking at conferences?
There’s something about a “real-world” conference that can’t be duplicated.
However, your experience can be enhanced with the right apps.
When attending a real-world conference, you benefit from the energy of a room full of like-minded people, the ability to grab lunch with a favorite presenter and the opportunities to network with other attendees.
In this article I’ll reveal mobile apps that can help you maximize your time and results when attending your next real-world conference.
16 Ways Businesses Are Using Twitter Vine
Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business?
Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos.
You can share these short videos with your Twitter followers and Facebook friends.
Think of it as Instagram, except with videos instead of pictures.
In today’s post, I’ll show you some creative uses of Vine for business.
Editor’s note: You can click on any video to pause it.
#1: Engage Your Followers in Conversation
Start a conversation with your followers using a Vine video.
Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading.
It could spark any reader to go to their local bookstore or order a new title online. Hence this update is great for engagement and sales.
How B2B Marketers are Benefiting from Facebook
The story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.
Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.
B2B marketers: Facebook is your moon.
In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year.
How to Generate Leads With Video Marketing
Do you want to attract high-quality leads with social media?
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Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.
One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.
In this article I’ll show 3 ways to supercharge your social media marketing with video.
#1: Create a Short Social Video
Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.
First, you must move your fans from Facebook, Twitter, YouTube and Pinterest onto your landing page.
Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!
How to Use Hashtags in Your Social Media Marketing
Do you use hashtags in your social media marketing?
What if someone else is using the same hashtag about a totally different topic?
Even worse, what if your competitor is using the same hashtag about the same topic?
Before you just throw any word or phrase out there and decide to use it as your hashtag, there are a few things you’ll want to consider to maximize your hashtag’s exposure.
What’s a Hashtag?
A hashtag is a pound sign (#), but it’s also used on Twitter to categorize messages.
According to Twitter, hashtag is defined as follows:
Definition of hashtag from Twitter.
Since the first person used a hashtag in August 2007, they have become one of the most commonly used symbols on Twitter. People use them to organize conversations, tweet at events and engage in conversations online.
But in order to have a successful marketing campaign using a hashtag, you have to know how to pick the right hashtag.
How to Attract More Customers With Content Marketing
Are you looking to attract prospects, convert them to customers and keep them coming back?
Then social media and content marketing are a match made in heaven.
The key to success is to make the connection between content marketing and social media.
Let’s look at the content needed to get your marketing to that lucrative intersection.
#1: Attract Prospective Customers
The first question on a prospect’s mind when considering a purchase is, “What solutions are available?”
Your goal is to create awareness and make sure that your solution meets the buyers’ need when they’re ready to make a decision.
According to data from Google and Shopper Science’s Zero Moment of Truth report, consumers in 2011 consulted an average of 10 sources before making a buying decision. That’s up 100% from five sources in 2010.
The number of sources a buyer consults before making a decision doubled year over year.
Successful businesses are communicating with prospects on social networking sites and directing them to the material the prospects need to make an informed decision. How are they doing this?
