Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed.
We asked 16 social media pros to share the best marketing tactics worth doing today.
Here’s what they have to say.
#1: Host Social Media Events
You can build a loyal, raving community by hosting online events that put the focus on your fans.
A fun and effective online event is hosting a “Fan Page Friday”—it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page.
The event can last as long as 24 hours or more and is a great way to discover new businesses, get more fans, and build tremendous community while increasing your EdgeRank (news feed visibility), too.
Many page owners launch a Fan Page Friday event every week; however, I find it much more effective to host one about every four to six weeks, as it has a bigger impact. On my last virtual party, several thousand page owners participated, many of whom picked up as much as a hundred or more new fans as a result.
Be sure to include a hashtag like #FacebookFriday and schedule your initial invitation to go out very early in the morning. Then add another couple of invitations throughout the day.
Are you looking to improve your professional development when it comes to social media?
Do you feel overwhelmed by endless social media platform changes?
If so, Social Media Examiner has just the event for you.
The Social World is Changing
One of the biggest challenges marketers face these days is keeping up with the dizzying rate of change in social media marketing.
This year alone, Facebook has introduced Graph Search, Hashtags, Power Editor and recently, new Facebook Insights.
YouTube is another example. In March 2013, they significantly changed the layout for brand channels, forcing marketers to go back to the drawing board and rethink their strategies.
It can be unsettling trying to keep up with all of these changes, not to mention how much time it takes to learn and make the necessary adjustments.
Wondering how the wide choice of devices and platforms are impacting marketers and consumers?
According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.
Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.
To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.
#1: Media Fragmentation
Consumers are everywhere, all at the same time. According to the Edison report, there are 256 million U.S. users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via wi-fi, and 139 million smartphone users.
In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”
Want some actionable tips to employ social media in your next launch?
If so, keep reading as I explore nine ways we used social media to help launch a new project.
You’re sure to find unusual tactics that will help you with your next launch.
Why Social Media for a Launch?
Social media has changed everything when it comes to marketing.
Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media. Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.
According to research conducted by Constant Contact, over 50% of small businesses need help with social media.
While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.
With planning, your small business can use social media effectively.
Here are seven steps to a social media strategy for your business.
#1: Determine Your Business Objectives for Social Media
How do you want to use social media to help your business? What goals do you want to achieve?
Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads.
It isn’t always easy to generate the buzz you’re looking for.
Knowing what to publish, when and where can greatly increase the visibility and reach of your content.
In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.
#1: Align Content Development With Social Media Metrics and Goals
Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.
Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”
He offers metrics for four social media goals:
- If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
- If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
- If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
- If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.
Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.
Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”
These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.
Here are some interesting findings from the survey:
#1: Marketers Want Most to Learn About Blogging
When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.
An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.
Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media?
25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities.
In this article, I’ll show you how to tweak some of your social media actions with your business goals in mind and make them easier to tie to your ROI.
#1: Use Social Media to Promote Your Offers
Social media is an important channel to promote any content you create. Whether you’ve created an ebook, blog post, webinar or white paper, you should promote it through social media.