3 Social Media Metrics Your Business Should Track
How do you measure and manage your social media marketing?
Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.”
So, how do you know what to measure to get the most out of your social media marketing for your business?
Here’s what you need to measure to know how well your social campaigns are performing.
Metric #1: Share of Voice
You may already be tracking the brand mentions on social media websites, as well as whether those mentions are positive, negative or neutral. And this gives you some useful feedback about your social outreach efforts.
But how would you to know how your company is doing compared to the available market?
You can take things to the next level when you measure the share of voice (SOV). 
How to Use Twitter for Business and Marketing
Is Twitter a part of your social media marketing?
Or have you let your Twitter marketing drop off lately?
In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.
Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
About Twitter
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).
How to Use Pinterest to Build Trust and Loyalty
Do your customers trust you?
The key to building a successful business is the ability to create loyal relationships with your clients or customers.
In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.
They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.
A great way to do this is to use Pinterest.
Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.
#1: Tell Your Company’s Story
Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.
A good place to start is to look into your company’s history.
General Electric has done a great job of this on its “The Archives” Pinterest board. Here, GE pins images of past ad campaigns and products.
Products form GE's past show you the company's longevity and their products' evolution.
How to Use the New Pinterest: What Marketers Need to Know
Are you up to date with all of the latest changes on Pinterest?
Pinterest recently made several changes to their site.
They modified some features, added new ones and even got rid of a few.
In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.
How to Switch to the New Look
To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.
Click on Switch to the New Look to get the updated version.
How Pinterest Helped a Mom Win Major Brands as Clients
Stacy Teet, a mother of three and former Air Force intelligence analyst, has been described as a Curator of Awesome.
She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.
Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.
Jessica Alba of The Honest Co. and Stacy Teet at the Alt Design Summit.
How to Use SlideShare to Generate Leads
Do you want more leads?
Have you looked into SlideShare?
This article will give you 10 tips to maximize your leads with SlideShare.
Why SlideShare?
The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.
No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.
It’s now vital to include a visual element across all marketing campaigns.
SlideShare is an essential part of any successful content marketing strategy for many businesses. It’s much more than just a place to upload your webinar slides, it’s a powerful social community with a reported 60 million monthly visitors.
Anyone can view presentations and documents on topics that interest them and download and reuse or remix material for their own work.
10 Mobile Apps No Conference Attendee Should Be Without
Are you wondering what apps can enhance your networking at conferences?
There’s something about a “real-world” conference that can’t be duplicated.
However, your experience can be enhanced with the right apps.
When attending a real-world conference, you benefit from the energy of a room full of like-minded people, the ability to grab lunch with a favorite presenter and the opportunities to network with other attendees.
In this article I’ll reveal mobile apps that can help you maximize your time and results when attending your next real-world conference.
