How to Use Google Analytics to Run a Social Media Split Test

social media how toHave you used Google Analytics to get an idea of what content your audience responds to most?

Have you tried split testing?

Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed.

In this article you’ll discover how to use Google Analytics for informal split testing.

Why Use Google Analytics for Split Testing?

Split testing is a crucial part of any digital marketing strategy. Unfortunately, unless you’re running high-budget ad campaigns, it’s nearly impossible to test different creative on social media using traditional split testing formats.

how to use Google analytics split test

Compare performance with split testing.

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How to Split Test Your Twitter Marketing

social media how toWould you like to improve your Twitter marketing?

Are you testing to see what gives you the best results?

Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate.

However, implementing split tests on your website alone is short-sighted! In fact, you can harness the power of split testing to generate valuable information about your target audience and their overall engagement with your brand on social media websites.

To see how to do this, let’s go step by step through how to carry out a split test on Twitter.

Step #1 – Create Your Split Test Tweet

The first step in the split testing process is to craft the text of the tweeted message you’ll use.

As an example, suppose you want to determine when your Twitter followers are most active. While services like Tweriod will estimate popular times, narrowing down these ranges and confirming their effectiveness using split testing will help you determine when future tweets should be published to reach the biggest, most engaged audience.

single call to action

Sample split test tweet features a single call to action prompting followers to click through to a company blog.

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