Are you wondering how you can use Google Analytics to track your progress?
To learn how to use Google Analytics to help make smart marketing decisions, I interview Andy Crestodina for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he’s a Google Analytics expert.
Andy shares how to use Google Analytics to help you make informed marketing choices.
You’ll discover why analytics are so important to your business success and step-by-step instructions on how to get started.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Are you looking for advice to help you measure your ROI?
For most businesses, being able to substantiate the allocation of resources into social media is a necessity. But it’s not always easy.
We asked 25 online marketing pros to share their best ROI tips. Find out what they had to say below.
#1: Measure Your Key Performance Indicators
People who try to set revenue expectations are setting themselves up for failure because people aren’t on social media to buy.
So, what should you do?
It’s better to look at numbers such as engagement rate, referral traffic and audience reach.
If I’m doing app install ads through Facebook, for example, I’ll measure cost per install. If I’m promoting content, I really only care about the traffic coming back to my site for branding reasons—conversions from social media content promotion are icing on the cake.
Eric Siu, founder of Growth Everywhere and COO at Single Grain, a digital marketing agency.
Are you soliciting user-generated content (UGC) for your business?
Would you like to know how to get the most out of user-generated content?
Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.
Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.
Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.
Are your clients constantly clamoring for social proof?
If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).
In this article I’ll share tools and tips to measure the ROI of your social media efforts.
Why Measure Your ROI?
ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too!
This is important for social media companies, consultants and in-house staff.
The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.
Here are five steps for your ROI measurement strategy.
#1: Set Social Media Goals
ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. Before you can track and measure your ROI, you need to determine your goals so you know which factors you’re measuring and what success looks like.
Top 5 Metrics for Auditing Your Social Media Marketing ROI: Beyond revenue, participating in social media has many “beneficial business applications, such as facilitating customer service and boosting public relations.”
Reach, traffic, leads, customers and conversion rate are the metrics Pamela Vaughan on HubSpot suggests you consider to determine social media marketing success.
Do you want tips that will help you stay ahead of the social media marketing curve?
Here’s some great advice from ten social media pros.
In this article I share 10 social tips from the pros to improve your social media marketing in 2014.
Looking for the latest social media trends to inform your marketing?
Based on new research, here are five areas you should start paying attention to right away.
Note: This article is based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014.
#1: Social Listening Becoming Important
More brands are beginning to really listen to their customers.
According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014. The sad news is that only 31% of marketers think their social listening is fully effective.
Are you looking for new ways to generate leads with social media?
Could your online lead generation program use an upgrade?
If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.
In this article, I’ll show you three ways marketers can increase and track qualified leads via social media.
What’s the Real Lead Generation Problem?
B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.
Do you want to know which social network drives the most leads to your website?
There are many social media statistics you can track, but it’s important to track the data specific to your business’s use of social media.
Track the right metrics for your community and you’ll better understand how and when to share information, as well as what type of content drives the most traffic to your website.
In this article, you’ll learn how to track and measure four important social media metrics to help you improve your social media marketing.
#1: Determine the Best Times to Post Updates on Twitter and Facebook
Because Twitter moves at such a rapid pace, tweets get buried quickly. Knowing when your followers are online plays a crucial part in your tweet’s visibility and success.
Luckily there are some great tools to analyze the activity of your followers.
Tweriod looks at the recent tweets of your followers and provides you with analytics and data that show when your followers are the most active.
Once you connect your Twitter account to Tweriod, it runs an analysis and summarizes the best hours of each day for you to reach your followers with your tweets. The report is delivered to you by email or a DM when the results are ready.
Are you looking for a tool to bring important analytics to one place?
In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.
Social media analytics are more than numbers.
Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.
To use analytics effectively, the data needs to be presented in easy-to-understand formats.
Here are four tools worth checking out:
#1: Receive Automatic Reports Daily Via Email With Social Report
The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.
Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.
To get started, sign up for a 30-day free trial of the plan that best fits your business.