How Marketers Are Using Paid Social Media: New Research
Do you use paid social media ads such as Facebook ads or promoted tweets?
Would you like to know how other marketers are using paid social media?
A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.
This article will highlight seven key findings from the research.
#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013
The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.
When it comes to keeping up with consumers, brands are putting their money where their mouth is.
Measuring Social Media: How to Determine Your ROI
Are you trying to measure your social media return on investment (ROI)?
Do you need to measure the social performance of your business?
To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital.
Nichole shares why so many businesses struggle to determine the ROI of their social media activities and what’s really important in your social media measurement.
You’ll learn the most important steps that all marketers should take when thinking about social ROI.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
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5 Reasons You Should Measure Social Media Return on Investment
Are you wondering if measuring social media return on investment (ROI) is important?
Do you cringe when you think about putting together another report?
You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results.
Do I Really Need to Measure ROI?
Let’s start by addressing the elephant in the room. Is ROI the right measure of success for social media?
There are many who would argue that a financial return doesn’t show the true value of social media for the organization. I would agree that ROI doesn’t paint the full picture.
However, the bottom line is that executives and business owners sleep, eat, and breathe ROI. It has been the measure of success since the beginning of their careers and while we can jump up and down and tell them it isn’t a complete picture, they aren’t going to believe it until they see it.
Therefore, it’s time to get serious about ROI, but that doesn’t mean that you should sacrifice other types of metrics that help to round out the story. You need both and this is why.
5 Social Media Marketing Trends: New Research
Are you being asked to prove the value of social media for your business?
Do you struggle to accurately measure the return on investment (ROI) of your social media marketing?
You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.
But these same managers indicate that measuring the returns is one of their top two challenges for 2012.
See how your experience compares to others in the industry.
4 Steps to Selling With Social Media
Are you wondering why your social media efforts aren’t working?
Social media success sometimes appears arbitrary.
Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”
Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.
If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components:
How to Estimate Your Social Media Return on Investment
Are you wondering how to determine the return on your social media activities? If so, look no further.
In my prior Social Media Examiner article about Social Media return on investment (ROI), I discussed the financial definition of social media ROI.
This article goes a step deeper by working through a few examples of estimating the social media ROI.
Why Estimate a Return?
Before we go any further, let’s review why we need the social media return and ROI again.
You use the return and the ROI to compare the efficiency of marketing campaigns; for an in-house team, you can use these numbers to negotiate budgets with your management; for agencies, you can use estimated numbers to land prospective clients and to retain current clients. The numbers are used in conjunction with social and web metrics to analyze and optimize current and future campaigns.
Hot Trends in Social Media: Globalization and Real Time
In this video I interview Steve Rubel, EVP/Global Strategy and Insights at Edelman Digital.
Steve reviews the biggest changes in social media over the past 12 months. He also shares the latest social media trends and gives tips on what businesses should focus on in the future.
Be sure to check out the takeaways below after you watch the video.
