3 Ways to Use Social Media for Product Research and Development

social media how toAre you looking for creative ideas for your next product or service?

Have you considered the wellspring of social media conversations as a source of product or service innovation?

Keep reading to discover how you can tap social media to enhance the development of your next great product.

Social Media for Product Research?

Yes, that’s correct… you can use social media-based conversations, feedback, comments, complaints and more as a source of research and development! This can be especially handy for smaller businesses that do not have big budgets for R&D.

Social media is not as planned or controlled as a focus group when it comes to research and development; however, with concentrated time and dedication you can use these channels to your company’s advantage. And, ultimately, you can benefit the very people you’re polling about improved and new products and services.

Innovation does not have to be limited to just within your company walls, so consider getting started with the following three steps.

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6 Ways to Measure Your Social Media Results

social media researchHow much time are you spending on social media? Can you tell if it’s helping sales?

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

Her goal: to develop a framework for tying social media performance to business goals.

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview.

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How HP Uses Social Media Science To Make Predictions

social media expert interviewIn this video I interview Bernardo Huberman, director of the Social Computing Research Group at HP Labs and author of The Laws of the Web: Patterns in the Ecology of Information.

Bernardo shares why HP is studying social media as portal to understanding their customers and consumers. You’ll discover how HP is able to predict sales weeks before a product is released thanks to social media research.

Be sure to check out the takeaways below after you watch the video.

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Google+ Grows Quickly: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Attracts 10 Million Users in the First 2 Weeks: Google+ is the fastest growing launch of a new social network. Many users are checking out this new platform. Here are some recent updates on Google+:

  • Google explains how to upload email addresses to your Google+ account:


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Small Businesses Benefit Most From Social Media, Study Reveals

social media researchDo you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business!

Well, maybe that’s the wrong set of questions.

In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.

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How to Gain Competitive Insight With Social Media

social media how toAre you looking for that competitive edge? Want to know what your peers are up to?

Using social media to research competitors can provide useful information for any business looking to create a smart strategy.  Learning about your competitors’ activities can give you insight into what works and what doesn’t.

The beauty of social media is that there’s a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well. Let’s take a look at some of the things you can learn about your competitors through different social networks, search engines and other outlets.

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8 Social Media Trends Impacting Businesses

social media researchAs businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage.  A new study reveals what’s changing with social media.

SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of industries.

They benchmarked and measured the state of social media usage among businesspeople. The data identified eight prevalent trends that give great insight into the social media behaviors, beliefs and challenges of the majority of businesses today.

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Study Reveals Why Consumers Fan Facebook Pages

social media researchHave you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.

In this article, I take a look at two studies.

The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

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7 Steps For a Successful Social Media Strategy

social media how toAccording to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

So how exactly do you develop this strategy?

It’s easy.  Here’s a practical approach to developing a social media strategy for your business.

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