Do you want to take your content marketing to a new level?
Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing.
Where Are We Headed?
On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right!
What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms and even producing more content.
Wondering how the wide choice of devices and platforms are impacting marketers and consumers?
According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.
Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.
To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.
#1: Media Fragmentation
Consumers are everywhere, all at the same time. According to the Edison report, there are 256 million U.S. users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via wi-fi, and 139 million smartphone users.
In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”
Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.
Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”
These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.
Here are some interesting findings from the survey:
#1: Marketers Want Most to Learn About Blogging
When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.
An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.
Wondering if you should focus on Pinterest or podcasting, or put more effort into Facebook?
In our fifth annual social media study, more than 3000 marketers reveal where they focus their social media activities, how much time they invest, what the rewards are and where they’ll plan their future efforts.
Here’s a Preview
Watch this quick video overview:
Would you like to know how other marketers are using paid social media?
A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.
This article will highlight seven key findings from the research.
#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013
The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.
The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”
In fact, blogs rank favorably with consumers for trust, popularity and even influence.
Here are some interesting findings from the Technorati report.
#1: Blogs Influence Consumers’ Purchasing Decisions
The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%).
Would you like some insights to help your business better understand people’s social habits?
In this article, I examine a report published by Edison Research focused on people’s latest social habits.
These findings provide useful insights about consumer behavior and how your business can respond.
Here are 9 of the most interesting findings from the study.
#1: Almost 58 million Americans Use Social Sites Daily
A social habit is the tendency to use social media sites several times a day. By mid-2012, the number of Americans with the social habit had risen to 22% (approximately 58 million people) from 18% in 2011.
Social media can provide a free treasure trove of data about your customers.
With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.
This information will help you answer their questions, solve their problems and define your social media and content strategies.
In this post, you’ll learn how to quickly conduct research on social media and put it into action.
Find Out What Questions Your Customers Are Asking
Hearing the questions your prospective customers are asking and problems they’re facing can help you find new customers, support existing ones and outline a content strategy that will appeal to both.
The best products solve problems. If you can solve someone’s problem, they’ll be much more likely to check out your products, because they already trust you as an expert.
Are you wondering, “How does social media work differently for B2B businesses?”
More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.
In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.