How to Use Social Media for Customer Research

social media how toLooking for a low-cost way to conduct consumer research?

Social media can provide a free treasure trove of data about your customers.

With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.

This information will help you answer their questions, solve their problems and define your social media and content strategies.

In this post, you’ll learn how to quickly conduct research on social media and put it into action.

Find Out What Questions Your Customers Are Asking

Hearing the questions your prospective customers are asking and problems they’re facing can help you find new customers, support existing ones and outline a content strategy that will appeal to both.

The best products solve problems. If you can solve someone’s problem, they’ll be much more likely to check out your products, because they already trust you as an expert.

Here are three places to easily find which types of questions are being asked.

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How B2B Marketers Use Social Media: New Research

social media researchDo you primarily market to other businesses?

Are you wondering, “How does social media work differently for B2B businesses?”

In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media.

More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.

In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.

Let’s dig in.

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2012 Social Media Marketing Industry Report

social media researchAre you wondering how your peers are using social media?

Wondering if you should focus on Google+ or Pinterest?

In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.

Here’s a Preview

Watch this quick video overview:


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5 Social Media Tips for Finding and Engaging Your Target Audience: New Research

social media researchDo you know where your customers and prospects spend time online?

Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.

In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.

The following article is based on new social media research studies.

These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.

#1: Know Where Your Customers Spend Their Time

Three recent research studies show active Internet users spend anywhere from 16% to nearly 25% of their online time on social networks.

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5 Social Media Marketing Trends: New Research

social media researchAre you being asked to prove the value of social media for your business?

Do you struggle to accurately measure the return on investment (ROI) of your social media marketing?

You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.

But these same managers indicate that measuring the returns is one of their top two challenges for 2012.

See how your experience compares to others in the industry.

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Trends in Social Media: Are Most People Using Social?

social media expert interviewIn this video I interview Tom Webster, vice president, strategy and marketing at Edison Research.

Tom shares insights into current trends in social media.

You’ll also discover why you need to know how research is carried out and how to interpret social media trends.

Tom gives you the questions you need to ask before following these trends to drive your business forward successfully.

Be sure to check out the takeaways below after you watch the video.

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7 Reasons to Rethink Your Blogging Strategy: New Research

social media researchIs your business working with bloggers?

Do you blog?

This article examines new research that shows blogging is here to stay.

Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years.

Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 (according to BlogPulse).

Number of Blogs Grows

blogs according to technorati

14 million blogs were added since July 2011 (as of 12/2/2011).

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26 Promising Social Media Stats for Small Businesses

social media researchIs your small business “all in” with social media? New research shows incredible opportunity for small businesses.

Keep reading to discover why social media is changing small business for the better.

Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message.

Swiftly Changing Landscape

Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.

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3 Ways to Use Social Media for Product Research and Development

social media how toAre you looking for creative ideas for your next product or service?

Have you considered the wellspring of social media conversations as a source of product or service innovation?

Keep reading to discover how you can tap social media to enhance the development of your next great product.

Social Media for Product Research?

Yes, that’s correct… you can use social media-based conversations, feedback, comments, complaints and more as a source of research and development! This can be especially handy for smaller businesses that do not have big budgets for R&D.

Social media is not as planned or controlled as a focus group when it comes to research and development; however, with concentrated time and dedication you can use these channels to your company’s advantage. And, ultimately, you can benefit the very people you’re polling about improved and new products and services.

Innovation does not have to be limited to just within your company walls, so consider getting started with the following three steps.

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