Research Shows Blogging a Top Focus for Marketers

social media researchDo you ever wonder what tactics, tools and strategies other social media marketers are using?

Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.

Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”

These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.

Here are some interesting findings from the survey:

#1: Marketers Want Most to Learn About Blogging

When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.

An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.

blogging takes first place graph

Blogging takes first place as the social media platform most marketers want to learn about.

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2013 Social Media Marketing Industry Report

social media researchAre you wondering how your peers are using social media?

Wondering if you should focus on Pinterest or podcasting, or put more effort into Facebook?

In our fifth annual social media study, more than 3000 marketers reveal where they focus their social media activities, how much time they invest, what the rewards are and where they’ll plan their future efforts.

Here’s a Preview

Watch this quick video overview:


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How Marketers Are Using Paid Social Media: New Research

social media researchDo you use paid social media ads such as Facebook ads or promoted tweets?

Would you like to know how other marketers are using paid social media?

A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.

This article will highlight seven key findings from the research.

#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013

The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.

consumer brand spending

When it comes to keeping up with consumers, brands are putting their money where their mouth is.

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Blogs Outrank Social Networks for Consumer Influence: New Research

social media researchAre you wondering how to influence potential customers and prospects?

The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”

In fact, blogs rank favorably with consumers for trust, popularity and even influence.

Here are some interesting findings from the Technorati report.

#1: Blogs Influence Consumers’ Purchasing Decisions

The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%).

Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.

online services high in influence

Consumers consider blogs to be trusted sources of information.

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9 Consumer Social Media Trends That Could Impact Marketers

social media researchAre you wondering how consumers are using social media?

Would you like some insights to help your business better understand people’s social habits?

In this article, I examine a report published by Edison Research focused on people’s latest social habits.

These findings provide useful insights about consumer behavior and how your business can respond.

Here are 9 of the most interesting findings from the study.

#1: Almost 58 million Americans Use Social Sites Daily

A social habit is the tendency to use social media sites several times a day. By mid-2012, the number of Americans with the social habit had risen to 22% (approximately 58 million people) from 18% in 2011.

use of social media in america

The use of social media in America has increased almost five-fold since 2008.

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How to Use Social Media for Customer Research

social media how toLooking for a low-cost way to conduct consumer research?

Social media can provide a free treasure trove of data about your customers.

With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.

This information will help you answer their questions, solve their problems and define your social media and content strategies.

In this post, you’ll learn how to quickly conduct research on social media and put it into action.

Find Out What Questions Your Customers Are Asking

Hearing the questions your prospective customers are asking and problems they’re facing can help you find new customers, support existing ones and outline a content strategy that will appeal to both.

The best products solve problems. If you can solve someone’s problem, they’ll be much more likely to check out your products, because they already trust you as an expert.

Here are three places to easily find which types of questions are being asked.

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How B2B Marketers Use Social Media: New Research

social media researchDo you primarily market to other businesses?

Are you wondering, “How does social media work differently for B2B businesses?”

In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media.

More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.

In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.

Let’s dig in.

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2012 Social Media Marketing Industry Report

social media researchAre you wondering how your peers are using social media?

Wondering if you should focus on Google+ or Pinterest?

In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.

Here’s a Preview

Watch this quick video overview:


365 comments

 
 

5 Social Media Tips for Finding and Engaging Your Target Audience: New Research

social media researchDo you know where your customers and prospects spend time online?

Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.

In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.

The following article is based on new social media research studies.

These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.

#1: Know Where Your Customers Spend Their Time

Three recent research studies show active Internet users spend anywhere from 16% to nearly 25% of their online time on social networks.

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