Wondering how to connect the dots between content and customers?
In this article you’ll find important best practices, backed by research, to help improve your social media marketing.
Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems.
Here’s our take on the research.
#1: Have a Documented Strategy
Fifty-four percent of the most effective B2B marketers have a documented content strategy and most of them follow it “very closely.” Furthermore, 60% of those with a written strategy consider their organization to be effective in content marketing, compared to 32% with only a verbal strategy.
One of the biggest differences between effective content marketers and those who fail is a documented strategy.
Do you want to be a sought-after resource in your niche?
Do you need tips on how to become a Twitter influencer?
To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.
In this article I’ll show you the two most important types of Twitter influencers and how you can become one.
Study and Map Twitter Conversations
Recently, the Pew Research Group and the Social Media Research Foundation conducted an in-depth study of Twitter conversations. They examined thousands of conversations, including the roles of hashtags, retweets, follows, mentions and specific words. They then created maps of multiple subjects to discern patterns and structures.
Do you sometimes question the potential of social media marketing?
Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out.
In this article I’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions.
Do you want people to tell their friends about your business?
Are you getting positive word of mouth?
New research shows that word-of-mouth marketing has grown exponentially on social media.
In this article you’ll discover three ways you can encourage customers to tell their friends about you.
#1: Customer Service Tips the Scales
Are you looking for new ways to improve engagement with your audience?
Do you want to know the most effective, yet rarely used social tactics?
In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.
#1: Provide Customer Service on Facebook
A lot of brands default to Twitter for social customer care. While there’s nothing wrong with that, it’s important to remember that Facebook offers plenty of customer service options you can leverage as well.
Want to make sure you don’t miss out on the next trend in social media?
Fresh from the 2014 Social Media Marketing Industry Report (which surveyed 2,800+ marketers), this article will highlight some of the newest social media trends faced by marketers.
Latest Research Reveals Social Media Trends
Not surprisingly, the use of visual content (infographics and memes) is set to increase over the next year—70% of marketers plan on increasing their use of these content forms.
Speaking of infographics, here’s one that illustrates some key findings from the survey:
Wondering if you should focus on Instagram or podcasting, or put more effort into blogging?
In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing.
Watch this video overview:
Wondering what kind of content will help you achieve that goal?
New research confirms that photos could be the “holy grail” of social media engagement.
In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter.
#1: Photos Are Worth a Million Likes
Photos are the primary type of content posted and shared on Facebook. According to March 2014 research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide.
Do you know how to measure your engagement?
These issues and more are faced by many social media marketers.
In this article, I’ll share research and tips to help you overcome common challenges social media marketers face.
#1: Marketers Lack Plan for Negative Comments
When it comes to dealing with negative social buzz, more than half of marketers still aren’t sure what to do.
Research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work.
Dealing with negative social media posts can be time-consuming and uncomfortable, particularly if you don’t have a written policy for handling them. Rather than waiting until disgruntled customers or anonymous haters (you should be able to tell them apart!) show up, make a plan for handling those situations before they arise.