Have you thought about advertising on the platform?
Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.
In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.
Evolution of Instagram Ads
In December 2014, Instagram reported its user base hit 300 million, 64.2 million from the U.S. alone. More exciting to brands and marketers than strict user numbers, however, was the engagement rate. Instagram users like, comment and re-gram at a rate of between 3.1% (Socialbakers research) to 4.2% (Forrester research). Comparably, Twitter and Facebook posts have engagement rates of .07% and below.
Do you struggle to measure the return on your social media marketing investment?
Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing.
In this article you’ll discover findings from recent studies focused on Facebook marketing.
Wondering which platforms work best for small businesses?
Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some surprising stalls.
Are you wondering whether predictions for 2015 are proving true?
In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track.
Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting?
In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.
This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.
Are social shares part of how you measure social marketing return on investment (ROI)?
Do you wonder which social channels’ users share most frequently?
In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.
Are your customers on Instagram?
Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform.
In this article you’ll discover the most recent findings about Instagram users and how this could impact your social media marketing.
Are you wondering about Twitter’s growth potential?
Twitter’s foothold with television audiences and Millennial consumers suggest there are some marketing opportunities.
In this article you’ll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter.
Do you know which metrics to watch?
Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.
In this article you’ll discover findings from studies to help you determine which metrics to use to evaluate your social media efforts.