For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?
There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign.
Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.
#1: Track Actions Visitors Take
Are you curious what small businesses are doing to achieve success with social media marketing? Look no further.
This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.
You’re guaranteed to find inspiration for your social media marketing efforts here.
Ever wonder exactly how a social sweepstakes ties in with the idea of “viral” marketing?
In this article, I’ll analyze the concepts affecting a social media “viral sweepstakes” and how marketers can and (potentially) should take advantage.
What Exactly Is the Meaning of the Term Viral?
Marketers use the term viral to describe media proliferation in two different contexts.
On one hand, viral can describe “massive engagement;” i.e., when droves of people sign up for a particularly enticing offer. Alternatively, “views” can go viral, which occurs when people share a brand campaign with others many times over.
Adding to the pressure, Sony’s social media team had a relatively small budget for the project.
With a creative mix of social media and in-person events, Sony brought out thousands of people to locations to “Catch the Tablet” and tell their friends about it.
Most notably, the campaign created buzz that inspired 1,000 clicks from Facebook to the Tablet S pre-order page, making it the most successful social media effort yet for the company.
Do you understand how the law could impact your activities?
Keep reading to learn more…
One of the best ways to grow your business is to give stuff away.
Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.