How to Capture More Email Leads With Social Media Contests

social media how to

Do you want to capture more email leads?

Are you running social media contests to grow your email list?

Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.

In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.

Why Collect Emails as Contest Entries?

You know social media is effective, but it’s rented land. Your email list is something you own.

The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.

capture email leads with social media contests

Find out how to capture more email leads with social media contests.

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5 Tips for Running Successful Social Media Campaigns

social media how toDo you use social media campaigns to engage with your customers?

Do you need tips on how to create more effective campaigns?

Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.

In this article I’ll share five tips for building and running successful social media campaigns.

#1: Choose and Build the Right Campaign

Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.

Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.

tips for successful social media campaigns

Find tips for running a successful social media campaign.

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How to Promote Products With Social Media: 4 Examples

social media how toDo you promote your products online?

Are you looking for ways to use social media to increase your sales?

Both well-known and startup companies are mixing social media and e-commerce to garner more sales.

In this article I’ll show you not only how they’re doing it, but how you can do it too.

Combine Social Media and E-Commerce

Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.

how to promote products with social media

Find 4 examples of how to promote products with social media.

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Six Ways to Supercharge your Contests with Social Media

social media case studiesDo you want to promote your company’s mission and vision to your target audience?

Are you wondering how to get the most out of your contests with social media?

In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.

The Story

In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.

intuit contest launch update

Intuit announced the Small Business Big Game contest in July 2013.

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How to Stop Facebook Contest Fraud and Deter Prize Hunters

social media how to Did you know that some Facebook contest entries are fake?

Have you thought about how fake entries can hurt your campaign?

Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility.

In this article you’ll discover how people cheat, and more importantly, how you can guard against prize hunters.

The Ugly Truth About Facebook Contest Fraud

With Facebook’s recent changes to its news feed algorithm, it’s harder to reach your audience organically. If you can’t reach your audience, you lose interactivity and engagement–and your spot in the news feed.

A Facebook promotion (i.e., a contest or giveaway) is widely thought to be a good tactic to get people’s attention, engagement and more eyes on your page. But if you’re planning to host a Facebook promotion, be aware of potential fraudulent behavior so you can protect your fans and your brand.

facebook scammer profile

A quick look at a scammer’s profile reveals a sparse or completely blank page.

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3 Ways to Use Humor to Keep Your Audience Coming Back

social media how toIs humor part of your brand’s personality?

Do you wonder if it should be?

When humor fits with your brand’s online identity, it can be a powerful social media tool.

In this article I’ll show you examples of three ways you can use humor to grab attention.

Define Your Online Tone

Humor is an excellent addition to your social media toolbox. It makes your brand memorable, invites conversation and improves shares, likes or retweets.

If you want to use humor as a social media marketing tactic, you’ll find good examples later in this article, but first let’s talk about the importance of defining your online voice (or tone). Humor relies on having the right tone.

tone of voice triangle

Which two elements fit best with your brand’s voice?

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How to Promote Your Content With Social Media

social media how to Do you put a lot of time and effort into the content you create?

Do you want that content to be seen by as many people as possible?

A master chef can present the same meal in 100 different ways, and you can do the same thing with your content.

In this article, I’ll show you the best practices of presenting the same piece of content in multiple ways on the same networks.

#1: Feature It on Facebook

Facebook offers you three different ways to post your content: links posts, posts with images and video/rich media. Let’s dive into your options with the different post formats possible.

Facebook Link Posts

A link post is when you want to share a link in your Facebook update. Did you know that you’re able edit the headline, link description and preview image on any link post?

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How to Use Google+ for Social Media Contests

social media how toIs Google+ part of your marketing strategy?

Are you looking for creative ways to run contests and giveaways on Google+?

Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.

Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.

In this article, you’ll discover how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.

Google+ Contest Rules

Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.

They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.

First let’s look at the rules.

google policies and principles

Be sure to carefully read Google+ Policies & Principles.

Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests. In fact, Google+’s Contests and Promotions Policy clearly states:

“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”

For many people, that’s a show-stopper right there.

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26 Tips to Create a Strong Social Media Content Strategy

social media how toAre you looking for ways to strengthen the impact of the content you create?

It isn’t always easy to generate the buzz you’re looking for.

Knowing what to publish, when and where can greatly increase the visibility and reach of your content.

In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.

#1: Align Content Development With Social Media Metrics and Goals

Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.

Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”

He offers metrics for four social media goals:

  • If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
  • If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
  • If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
  • If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.

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