Do you want that content to be seen by as many people as possible?
A master chef can present the same meal in 100 different ways, and you can do the same thing with your content.
In this article, I’ll show you the best practices of presenting the same piece of content in multiple ways on the same networks.
#1: Feature It on Facebook
Facebook offers you three different ways to post your content: links posts, posts with images and video/rich media. Let’s dive into your options with the different post formats possible.
Facebook Link Posts
A link post is when you want to share a link in your Facebook update. Did you know that you’re able edit the headline, link description and preview image on any link post?
Are you looking for creative ways to run contests and giveaways on Google+?
Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.
Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.
In this article, you’ll discover how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.
Google+ Contest Rules
Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.
They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.
First let’s look at the rules.
Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests. In fact, Google+’s Contests and Promotions Policy clearly states:
“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”
It isn’t always easy to generate the buzz you’re looking for.
Knowing what to publish, when and where can greatly increase the visibility and reach of your content.
In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.
#1: Align Content Development With Social Media Metrics and Goals
Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.
Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”
He offers metrics for four social media goals:
- If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
- If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
- If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
- If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.
Are you looking for an easy to follow guide to formulate a plan for your business?
Keep reading for seven tips to help your business develop a social plan…
Why Businesses Fail With Social Media
Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.
Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.
Has this happened to your business’s social media presence? You aren’t alone. Very few people can simply choose to be active in social media and stick with it.
For the rest of us, we need something to keep us honest. That’s why I advocate you create a social media plan—a checklist, if you will—complete with daily maintenance, recurring tasks and milestone projects.
These seven tips will help you design a social media plan that will keep you on track, active and moving forward.
Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!
If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.
Ensure Your Promotion Doesn’t Get You In Hot Water
It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.