Have you used social media to increase customer loyalty?
To build customer loyalty, you need to show your customers you care.
In this article I’ll share how to use social media to embrace and cultivate loyal customers for your business.
Have you considered partnering with an influential blogger?
Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services.
In this article you’ll discover how to partner with influencers for a successful social media giveaway.
Do you want to capture more email leads?
Are you running social media contests to grow your email list?
Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.
In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.
Why Collect Emails as Contest Entries?
You know social media is effective, but it’s rented land. Your email list is something you own.
The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.
Do you need tips on how to create more effective campaigns?
Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.
In this article I’ll share five tips for building and running successful social media campaigns.
#1: Choose and Build the Right Campaign
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.
Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.
Are you looking for ways to use social media to increase your sales?
Both well-known and startup companies are mixing social media and e-commerce to garner more sales.
In this article I’ll show you not only how they’re doing it, but how you can do it too.
Combine Social Media and E-Commerce
Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.
Are you wondering how to get the most out of your contests with social media?
In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.
In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.
Have you thought about how fake entries can hurt your campaign?
Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility.
In this article you’ll discover how people cheat, and more importantly, how you can guard against prize hunters.
The Ugly Truth About Facebook Contest Fraud
With Facebook’s recent changes to its news feed algorithm, it’s harder to reach your audience organically. If you can’t reach your audience, you lose interactivity and engagement–and your spot in the news feed.
A Facebook promotion (i.e., a contest or giveaway) is widely thought to be a good tactic to get people’s attention, engagement and more eyes on your page. But if you’re planning to host a Facebook promotion, be aware of potential fraudulent behavior so you can protect your fans and your brand.
Do you wonder if it should be?
When humor fits with your brand’s online identity, it can be a powerful social media tool.
In this article I’ll show you examples of three ways you can use humor to grab attention.
Define Your Online Tone
Humor is an excellent addition to your social media toolbox. It makes your brand memorable, invites conversation and improves shares, likes or retweets.
If you want to use humor as a social media marketing tactic, you’ll find good examples later in this article, but first let’s talk about the importance of defining your online voice (or tone). Humor relies on having the right tone.
Do you want that content to be seen by as many people as possible?
A master chef can present the same meal in 100 different ways, and you can do the same thing with your content.
In this article, I’ll show you the best practices of presenting the same piece of content in multiple ways on the same networks.
#1: Feature It on Facebook
Facebook offers you three different ways to post your content: links posts, posts with images and video/rich media. Let’s dive into your options with the different post formats possible.
Facebook Link Posts
A link post is when you want to share a link in your Facebook update. Did you know that you’re able edit the headline, link description and preview image on any link post?