How to Get Started With Social Media Marketing

social media how to Do you need a beginner’s guide to social media marketing?

Looking for something to help you get started with social media?

Social media is a conversation you can join any time. Join now. You’ll be welcomed.

In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.

getting started with social media graphic

Advice for beginning social media marketers.

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5 Ways to Sell With Social Media

social media how toDo you want to convert your fans and followers into paying customers?

Are your social activities working?

In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion.

Some social media updates can go further toward bringing in sales than others. And they can do this without detracting from the spirit of social media.

sale sign

Some social media updates can help with sales more than others. Image source: iStockPhoto.

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5 Tips to Bring New Life to Your Social Profiles

social media how toWhen was the last time you updated your social media profiles?

Are they starting to feel drab or dated?

Your social profiles may be in dire need of a refresh!

And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?

With recent changes to major platforms, you may be missing out on using some of the cool new options.

To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.

#1: Optimize Your Google+ Profile for the Platform’s New Design

Google+ social profiles were recently redesigned. This represents a great opportunity to freshen up your Google+ profile and review your Google+ content strategy!

new google plus design

The new Google+ design features 1, 2 or 3 columns of content, depending on the device being used.

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How to Effectively Rebrand Your Social Media Profiles

social media how toHas your business changed since you first created your social media profiles?

Are you considering a rebrand of your company’s existing social identity?

With the right preparation, it’s possible to manage your social media rebranding efforts without losing a significant number of subscribers along the way.

Should You Rebrand Your Social Profiles?

Before we review the process of rebranding your social media profiles, consider whether a rebranding is truly right for your company.

According to Luke Brassinga of Likeable Brands, “True rebranding involves updating a company’s goals, message and culture.”

branding

Your social networking profile branding plays a major role in your company's online image. Image source: iStockPhoto.

If you’re only conducting a rebrand because you like the sound of a new name better, your end results may not be worth the extra effort and potential for losses involved in the rebranding process.

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9 Ways to Transform Your Website Into a Social Media Hub

social media how toShould your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?

Keep reading to discover how.

Should Your Site Be Social-Enabled?

There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.

Yet, for most of us, our websites are still where the rubber meets the road. It’s where you turn visitors into leads and prospects into customers. It’s where you build your lists and sell your goods.

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10 Cures for Your Social Media Pains

social media how toFor marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.

The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.

#1: I can’t keep track of what’s going on!

Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page.

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5 Simple Steps to Getting Your Business on Twitter

social media how toAccording to the 2010 Social Media Marketing Industry Report, Twitter is one of the social media tools most businesses want to learn more about.

If your business is not yet on Twitter, this article is for you. Creating a Twitter profile is quick and easy to do; however, you want to make sure you take the right steps when setting up your Twitter accounts.

This is the first of a two-part series of tips for creating Twitter profiles to both facilitate engagement with your Twitter audience and build a strong brand online.

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5 Easy Ways to Drive Social Media Fans to Action

social media how toDo you know how your social media activities are driving offline sales? How many customers came into your store or called for more information after viewing your social media profiles?

Here’s one of the biggest questions for businesses: Will the time they spend interacting on Facebook and Twitter affect their sales? Though they spend the considerable effort necessary to create thriving social media communities, small business owners and marketers often fail to drive floor traffic, inbound calls, store sales, and other offline business success metrics.

But it doesn’t have to be that way. Savvy marketers will begin to tie the development of communities on social media networks to increased revenue if they implement a few of these simple steps that make sense for their specific business.

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