We sought expert opinions from a wide range of pros you’re likely familiar with.
We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009.
To give you a glimpse of what we can expect in the next 12 months, we decided to tap their knowledge and expertise. Here are their predictions of where social media is headed in the next 12 months.
#1: Businesses consolidate social media activities
As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in. What used to be simply Facebook and Twitter is now Google+, LinkedIn, Facebook and Twitter (and who knows what’s next). On top of this, you have many specialty networks like Foursquare, Yelp and Instagram.
Since we started Social Media Examiner in October 2009, we’ve published more than 280 articles. These original posts were written by dozens of social media professionals.
The team at Social Media Examiner recently received a real gold mine of social media insight. It’s a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.” This massive report highlights social media usage, strategy and predictions for 2010. And this article will bring you a small look at some of the findings from this content-rich report.
By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000 MarketingProfs readers and asking comScore to mine its panel data. This approach adds greater integrity and scope to the overall results.
With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.
David Armano recently published his social media predictions for 2010 on the Harvard Business Blog. Here’s a detailed analysis on whether his predictions will likely come true.