26 Tips for Managing a Social Media Community
Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?
Social media community management has expanded into a growing field and there’s a lot to think about.
In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.
#1: Answer Questions
With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions.
A recent survey organized by InSites Consulting found that eight out of ten American companies answer client questions and complaints via social media. The survey shows that US companies are very successful in answering questions via social media: “83 percent of companies indicate they always deal with questions or complaints sent to them via social media. Still, only 54 percent of the companies in this survey also talk to and actively participate in online conversations with consumers.”
What about your business? Are you answering or avoiding questions? 
How Aetna Is Building a Social Media Presence
In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.
Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.
You’ll discover what they’re doing to achieve this within their social community.
Be sure to check out the takeaways below after you watch the video.
How Big Businesses Can Manage Social Media
In this video I interview Michael Brito, the author of a great new book, Smart Business, Social Business.
Michael is also the SVP of Social Business Planning at Edelman Digital.
Michael shares insights into the key factors that influence how larger businesses can benefit from engaging in social media, and how these activities should be managed.
Be sure to check out the takeaways below after you watch the video.
8 Tips for Training Social Media Marketers
Does your business have a plan for bringing on social media marketers?
Are you wondering how to work with experts outside the company while maintaining a consistent brand experience?
Before you jump in headfirst or turn over the social media reins , check out the following eight tips to make sure your employees or contractors correctly represent your company.
#1: Create a Social Style Guide
Agreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating a style guide is to define your company’s voice.
How Twitter Helped the Discovery Channel During a Hostage Crisis
When a gunman took three hostages at Discovery Communications headquarters (home of the Discovery Channel) on September 1, 2010, hundreds of news outlets reported the crisis.
Yet mainstream media was not the first to break the story. An employee inside the Silver Spring, Maryland facility took a photo of an armed law enforcement official using a mobile phone and posted it on Twitpic.
The Inside Scoop on How Intel Manages Its Facebook Page
Have you ever wondered how mega-corporations manage their social media initiatives? Keep reading for a fascinating inside look at Intel Corporation’s sophisticated social media initiatives.
I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.
For the last two years, Ekaterina has been part of Intel’s Social Media Center of Excellence. In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and monitoring. Ekaterina manages Intel’s Facebook page.
How Best Buy Manages 2100 Employees on Twitter (video)
In this video I interview John Bernier, Social Media Manager at Best Buy. John is best known as one of the brains behind Best Buy’s Twelpforce, an online customer service initiative on Twitter.
Watch this video to find out how Twelpforce manages 2,100 Best Buy employees as they answer thousands of customer questions on Twitter.
After you watch the video, be sure to read the takeaways below.
