10 Tips for Creating a Social Media Policy for Your Business

social media how toPolicy. It can be a dirty word, especially in social media communities.

Why? Poorly written social media policies restrict, deter and deaden social media engagement–the exact opposite of what businesses want.

However, great social media policies support, protect and empower high-quality engagement. It is about empowerment and trust.

As Beth Kanter writes, “Trust is cheaper than control.”

This article will explain how social media policies differ from other policies and give you 10 tips to help create an effective social media policy.

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How to Create Social Media Business Guidelines

social media how toSocial media policies and guidelines provide your business a framework to carry out your social media strategy and implement your social media tactics. They can also have a direct impact on the success of your social media endeavors.

In this article, I’ll introduce you to social media guidelines for all your employees and your social media management team, and for crisis management and specific platforms. I’ll also take a look at important considerations for big and small businesses.

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How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview)

social media expert interviewIn this video I interview Ann Handley, Chief Content Officer for the 358,000 member organization MarketingProfs.

Ann talks about how she manages being the public face on Twitter for her organization. She also shares how her own Twitter strategy has evolved over the last 2 years.

In this video Ann also discusses the challenges of having employees represent your brands on social media and how to approach social media policies.

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6 Social Media Predictions for 2010

With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.

David Armano recently published his social media predictions for 2010 on the Harvard Business Blog.  Here’s a detailed analysis on whether his predictions will likely come true.

social media predictions

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