10 Cures for Your Social Media Pains
For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.
The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.
#1: I can’t keep track of what’s going on!
Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page. 
How to Get the M.O.S.T. From Your Social Media Marketing
Many small businesses and solo entrepreneurs dive into social media marketing strategies without visualizing a bigger plan. What ensues is usually far from what they had hoped. Instead of attracting more leads and sales, they end up wasting time, money and passion.
It doesn’t have to be this way.
This problem can be easily remedied by taking time to learn from those who are already experiencing success with social media marketing and by implementing a clear, specific, actionable and measurable web marketing plan.
In this article, I’ll give you a step-by-step overview of the actions that will M.O.S.T. help you succeed in marketing your business online.
How To Manage Your Social Media Marketing In 10 Minutes Daily
Social media isn’t something that we’re born to do. Yes, we’re social creatures by nature, but let’s face it… you were plenty busy before Twitter, Facebook, and LinkedIn came along.
The truth is, most marketers simply don’t have the time to use all of these tools on a daily basis.
So the trick is to create and maintain a social media presence in as little time as possible, while remaining effective and worthwhile.
Here are three tips to manage your social media presence in as little as 10 minutes per day.
How to Use Twitter Events to Grow Your Network
Twitter is a great platform and it truly rocks for person-to-person networking. But what if you want to grow your network or find more people to connect with offline? This is where Twitter events can be very useful.
Twitter events allow you to network at specific times with larger groups of people through the use of hashtags.
Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss. You can even create your own Twitter events to drive your networking and social media marketing.
5 Small Business Tips for Social Media Success
By now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and generate millions of dollars of revenue. The only problem is, your small business doesn’t have 1/1000th of the brand recognition these companies have. You run a solid small business that is well known in your niche or your region, but not beyond.
How can social networks become useful marketing and operations tools for smaller businesses that don’t have a large customer base?
8 Easy Ways to Network on Twitter
Wouldn’t it be wonderful if you could develop a valuable business network online? Twitter’s real-time communication capability makes it a great business networking platform you can’t afford to ignore.
By honing your social networking skills and adapting them to this fast-paced environment, you can use Twitter as the starting point to build a strong business network.
There are two parts to networking on Twitter:
8 Easy Twitter Monitoring Ideas
You’ve likely heard stories about how big companies are using Twitter as a powerful listening tool. And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about it?
Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).
Why Is Twitter an Ideal Listening Tool?
Here’s why Twitter is one of the best social media platforms for listening:
7 Reasons Not to Put All Your Eggs in the Twitter Basket
Are you too Twitter-obsessed in your social media approach?
Twitter’s role as a Magic 8 Ball for our shared culture is unrivaled, and it has almost single-handedly ushered in the era of real-time search and social customer relationship management.
But Twitter is the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.
Don’t get me wrong. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel. Twitter indeed should be part of almost every company’s social media tool kit. (See the great post here on how to methodically grow a Twitter following.)
However, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and in trade publications. Let me provide seven reasons why you shouldn’t focus solely on Twitter…
7 Ways Posterous Improves Your Social Media Presence
Posterous is a social media platform where it’s very easy to post just about anything—photos, videos and words. You can set up your account and publish content simply by sending an email. Yes it’s that simple!
Posterous is known as the most “social” networking place of social media. It’s also the ideal solution for sharing content that’s too long for a tweet and too short for a blog post.
There are many different reasons and motivations to create a free Posterous account. Let’s have a look at the 7 most common reasons for businesses to use Posterous.
