Michael shares how to grow your own platform. You’ll also discover insights behind his success and how to accelerate your business growth.
Be sure to check out the takeaways below after you watch the video.
For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.
The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.
#1: I can’t keep track of what’s going on!
Many small businesses and solo entrepreneurs dive into social media marketing strategies without visualizing a bigger plan. What ensues is usually far from what they had hoped. Instead of attracting more leads and sales, they end up wasting time, money and passion.
It doesn’t have to be this way.
This problem can be easily remedied by taking time to learn from those who are already experiencing success with social media marketing and by implementing a clear, specific, actionable and measurable web marketing plan.
Social media isn’t something that we’re born to do. Yes, we’re social creatures by nature, but let’s face it… you were plenty busy before Twitter, Facebook, and LinkedIn came along.
The truth is, most marketers simply don’t have the time to use all of these tools on a daily basis.
So the trick is to create and maintain a social media presence in as little time as possible, while remaining effective and worthwhile.
Twitter is a great platform and it truly rocks for person-to-person networking. But what if you want to grow your network or find more people to connect with offline? This is where Twitter events can be very useful.
Twitter events allow you to network at specific times with larger groups of people through the use of hashtags.
Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss. You can even create your own Twitter events to drive your networking and social media marketing.
By now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and generate millions of dollars of revenue. The only problem is, your small business doesn’t have 1/1000th of the brand recognition these companies have. You run a solid small business that is well known in your niche or your region, but not beyond.
Wouldn’t it be wonderful if you could develop a valuable business network online? Twitter’s real-time communication capability makes it a great business networking platform you can’t afford to ignore.
By honing your social networking skills and adapting them to this fast-paced environment, you can use Twitter as the starting point to build a strong business network.