How to Use Tumblr for Business

social media how toHave you used Tumblr as a social marketing platform?

Would you like to reach an audience ready to share your creative content?

For companies with strong visual content Tumblr is a largely untapped opportunity.

In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun.

Why Tumblr?

If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?

What if that same site extended post life beyond a few days and catered to a younger demographic more interested in sharing content than creating it (thus giving you a better chance at going viral)?

tumblr home page image

Tumblr holds a lot of marketing potential.

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A Beginner’s Social Media Guide for Small Businesses

social media how to Are you ready to connect with a wider audience?

Want to know the best ways to leverage social media for your small business?

If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.

In this article, I’ll show you seven steps you can take to make social media marketing work for you.

Why Social Media for Small Businesses?

As a startup or small business owner, you know there’s a lot to accomplish with limited resources.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

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Social media offers small businesses a cost-effective way to reach their customers. Image source: iStockPhoto.com.

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7 Niche Social Networks for Strategic Networking

social media toolsDo you find it hard to connect with your ideal audience using the larger social networks?

Have you considered a smaller social network?

In this article, you’ll find 7 niche social networks built to serve specialized markets.

Why Niche Social Networks?

Ask almost anyone what to include in your social media strategy and you’re likely to hear Facebook, Twitter or Google+ in the response.

But you may find it useful to tap into a specialized network.

Use a niche social network to reach a narrowly targeted audience where strategic networking can help you connect with potential customers and business partners of all kinds.

A niche social network within your industry can work wonders to reach people of interest there.

You can also look for niche sites where people come together around one of the core values or interests of your business. It’s an easy way to find and connect with like-minded people for more strategic networking.

The easiest and fastest way to find these niche sites is likely to be a good old Google search. For example, see below:

finding social sites

Use a Google search to find niche social sites relevant to your business.

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3 Strategies for Finding Customers With Social Media

social media how toDo you need a strategy to reach your ideal prospects with social media?

Are you overwhelmed by all the social media options?

If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.

In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience.

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How to Build a Platform and Get Noticed in a Noisy World

social media expert interviewIn this video I interview Michael Hyatt, chairman of Thomas Nelson Publishers and author of the hot new book called Platform: Get Noticed in a Noisy World.

Michael shares how to grow your own platform. You’ll also discover insights behind his success and how to accelerate your business growth.

Be sure to check out the takeaways below after you watch the video.

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10 Cures for Your Social Media Pains

social media how toFor marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.

The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.

#1: I can’t keep track of what’s going on!

Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page.

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How to Get the M.O.S.T. From Your Social Media Marketing

social media how toMany small businesses and solo entrepreneurs dive into social media marketing strategies without visualizing a bigger plan. What ensues is usually far from what they had hoped. Instead of attracting more leads and sales, they end up wasting time, money and passion.

It doesn’t have to be this way.

This problem can be easily remedied by taking time to learn from those who are already experiencing success with social media marketing and by implementing a clear, specific, actionable and measurable web marketing plan.

In this article, I’ll give you a step-by-step overview of the actions that will M.O.S.T. help you succeed in marketing your business online.

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How To Manage Your Social Media Marketing In 10 Minutes Daily

social media how toSocial media isn’t something that we’re born to do. Yes, we’re social creatures by nature, but let’s face it… you were plenty busy before Twitter, Facebook, and LinkedIn came along.

The truth is, most marketers simply don’t have the time to use all of these tools on a daily basis.

So the trick is to create and maintain a social media presence in as little time as possible, while remaining effective and worthwhile.

Here are three tips to manage your social media presence in as little as 10 minutes per day.

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How to Use Twitter Events to Grow Your Network

social media how toTwitter is a great platform and it truly rocks for person-to-person networking.  But what if you want to grow your network or find more people to connect with offline?  This is where Twitter events can be very useful.

Twitter events allow you to network at specific times with larger groups of people through the use of hashtags.

Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss.  You can even create your own Twitter events to drive your networking and social media marketing.

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