Facebook Relevance Score: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Shows Relevance Score for Ads: Facebook will “start showing relevance scores as a visible metric” in their ads reporting tools.

"Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience."

Facebook relevance score “is calculated based on the positive and negative feedback we expect an ad to receive from its target audience.”

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Twitter Enhances Ad Options: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter adds new quick promote feature for more advertising options: Twitter offers “a faster and easier way for small and medium-sized businesses (SMBs) to get their best content in front of more people on Twitter.”

"You can use quick promote to amplify your best performing Tweets directly from the Tweet activity dashboard."

“You can use quick promote to amplify your best performing Tweets directly from the Tweet activity dashboard.”

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Twitter Rolls Out Mobile Video: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Rolls Out Group Direct Messages and Mobile Video: “Starting today, everyone will soon be able to seamlessly capture, edit and share videos right from the Twitter app, too.”

ck-twitter-group-direct-messages-mobile-video

“Use Direct Messages to speak privately with a group of up to 20 people.”

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Twitter Shows Top Tweets You Missed: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Recaps Tweets You Might Have Missed: Twitter introduced a new feature to your home feed—a recap of top tweets you might have missed from accounts you follow.

Twitter shows users the top tweets they missed.

Twitter shows users the top tweets they missed.

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The Social Media Examiner Show: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

We’ve got exciting news this week!

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Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level.

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Social Login Research Reveals User Preferences: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Study: Social Login and Sharing Trends – 2014: A new study from LoginRadius analyzed user preferences for social log-in and social sharing based on data from +120,000 websites and millions of users. Facebook (65%) and Google+ (25%) are the preferred log-in networks with primarily younger consumers (age 18-34) using their social networks to log-in on third-party sites (65%). Only about one-third (35%) of consumers between the ages of 35 and 50 are using social log-ins.

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Facebook is Leading Mobile App Says Research: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

How Do Social Apps Stack Up?: Forrester’s US Consumer Technographics® Behavioral Study shows that a user’s top five most used apps represent 84% of their total time spent using apps. Just a handful of apps downloaded command a large majority of users’ attention, so the number of downloads doesn’t always determine an apps’ overall success or performance.

The study measures engagement success for social networking and communication apps across four user metrics: popularity, commitment, frequency and time spend. While the Facebook app is the clear winner in terms of engaging a large audience, the other social apps earn their high scores for a variety of other reasons.

facebook mobile app

According to research, Facebook is the leading mobile app. Image source: Facebook.com/mobile

Pinterest Brings Promoted Pins to Everyone: Eight months ago, Pinterest launched a Promoted Pins beta for their brand advertisers, and after promising results they are now bringing this amazing opportunity to everyone.

pinterest promoted pins for everyone

Pinterest’s “reservation-based Promoted Pins (available at a CPM) will be open to all U.S.-based partners” as of 1st January 2015.

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Facebook Year in Review: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Allows Users to Create Their Year in Review: “Public figures can use Facebook Mentions to create their personal year in review story to share with their fans.” Others can “go to www.facebook.com/yearinreview, where Facebook displays the photos it has selected to highlight.”

facebook your year in review

Create your Facebook year in review to share with your fans.

Twitter Launches Mobile Tweet Analytics for iOS: Mobile tweet analytics are now available for iOS.

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Facebook Call-to-Action Buttons: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Brings New Call-to-Action Buttons to Pages: “Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.”

facebook sign up button

“Page admins can select from a group of call-to-action buttons—like Shop Now or Sign Up—to add to the top of their page.”

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