social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Audience Optimization for Publishers: Facebook’s new Audience Optimization is “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.”

facebook audience optimization

“This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level.”

Continue Reading

One Comment

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Periscope Broadcasts Live on Twitter for iOS: Periscope is “making it possible to watch broadcasts without leaving the Twitter app.” This functionality is initially rolling out on iOS, but is coming soon to Twitter for Android and on the web.

Continue Reading

No Comments

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Introduces Conversational Ads: Twitter rolled out new conversational ads that “make it even easier for consumers to engage with and then spread a brand’s campaign message.”

twitter conversational ads

Twitter’s new conversational ads are “a powerful way for advertisers to extend their presence across Twitter.”

Continue Reading

7 Comments

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Tops of 2015: Digital: The Nielsen Company examined the top digital trends in 2015, including the top U.S. smartphone apps and operating systems. Facebook ranked as the top smartphone app with more than 126 million average unique users each month, an increase of 8% from last year. YouTube was second with over 97 million unique users each month, followed by Facebook Messenger with more than 96 million average unique users each month.

Continue Reading

No Comments

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Introduces Interactive 360-Degree Storytelling on YouTube: Google brings Google spotlight stories to the YouTube app. This new storytelling format is currently only available on select Android devices, but it’s coming to “more Android devices and the YouTube iOS app” next year.

Continue Reading

4 Comments

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Tests New Professional Services Feature: Facebook is “in the early stages of testing a way for people to easily find more Pages for the services they’re interested in.” Test the feature here.

facebook professional services

“Results are likely customized for users depending on their previous interactions with a business’s Page or whether someone they are connected with has reviewed a business on Facebook.”

Continue Reading

2 Comments

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces New Page Plugin Features for Messages and Events: With these two new Facebook Page Plugin features, people can now “easily message your business” and “discover and interact with events from your Page, right on your website.”

Posted by Facebook Developers on Tuesday, December 1, 2015

Continue Reading

9 Comments

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Introduces Story Explorer: “When you see a moment that inspires or excites you, simply swipe up to see more Snaps of that same moment – from every perspective.”

Continue Reading

No Comments

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Rolls Out a New Google+: Google introduced “a fully redesigned Google+ that puts Communities and Collections front and center.”

google plus relaunch

“Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly.”

Continue Reading

17 Comments