social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces More Targeting Options for Ad Campaigns: Pinterest’s enhanced ad targeting options make it “easier for you to get your ideas in front of the right audience at just the right time.” According to the Pinterest for Business blog, marketers using Ads Manager can now create audiences “built on people’s interest in a specific Pin that links to [their] website” and “retarget five specific actions: clicks, comments, saves, likes and closeups.” In addition, Pinterest announced that now “it’s also possible to create audiences from the data associated with actions people take on your site” such as browsing a category, making a purchase, or signing up for your services.

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Pinterest’s new retargeting options make it “easier for you to get your ideas in front of the right audience at just the right time.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Makes Moments Available to All Users: Twitter announced that Moments is now available to all users. According to a tweet from the company’s official handle, “Creators everywhere can now tell stories with Tweets.” This announcement was followed by another tweet offering “tips and tricks for making a great Moment.” Moments is currently available for twitter.com and is “coming soon to mobile.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Save Draft Feature: Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a draft and share it later.” After adding effects, filters, a caption, or a location to a photo or video, users can tap the back arrow at the top left of the screen where a new Save Draft button will appear. Drafts will be saved in the user’s Library, where they can return to continue editing their post and share it later.

instagram save draft feature

Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a draft and share it later.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Custom Ad Targeting Option: Facebook quietly rolled out the ability for brands to create custom audiences that target users who have viewed their canvas ads on Facebook. Canvas was introduced earlier this year and was designed to be “a full-screen ad experience built for bringing brands and products to life on mobile.” With the release of canvas ads, marketers can now build fully customized multimedia stories using a combination of text, links, images, video, call-to-action buttons, and product feeds to bring brand stories to life. Canvas custom audiences targeting broadens advertisers’ ability to funnel more customers to toward a conversion.

custom audience from canvas opens

Facebook has added the option to create a custom audience from people who’ve opened your canvas ad.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

LinkedIn Launches Conversion Tracking: LinkedIn introduced conversion tracking, which offers “a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.” This new tool will help marketers “understand more about the specific ads and even the unique LinkedIn audiences that are driving your campaign conversions” and generate “high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Expands and Improves Creator Revenue Program for Video: Twitter now offers individual creators of all sizes “the ability to monetize content in multiple ways and generate revenue at scale” through the Amplify Publisher program. “Approved creators in the U.S.” can run pre-roll ads with content they have uploaded to Twitter and share in a portion of the ad revenue generated. According to the Twitter Media Blog, this new program offers the flexibility to “opt-in videos Tweet-by-Tweet or pre-set monetization for all of their videos,” as well as a non-exclusivity clause allowing creators to monetize their content on Twitter and other platforms such as YouTube.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the slideshow ad product that are “related to audio and text functionality, mobile creation and closer integration with [Facebook’s] Stock Photo and Pages Image libraries.” Facebook also launched a new tool that allows advertisers in emerging and high-growth markets “to take existing video assets and turn them into a slideshow that will play on slower connection speeds – in just a few clicks.” According to the Facebook Business blog, “these updates to slideshow are available globally now” on both Facebook and Instagram.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.” Promoted Video builds on the growing popularity of video on Pinterest and “brings together some of the best elements of Pinterest,” especially when coupled with featured pins and the site’s new native video player. Promoted Video on Pinterest is currently only available to businesses with managed accounts in the U.S. and the U.K.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Expands User Control Over Ad Preferences and Combats Ad-Blocking: In addition to developing new ad formats “that complement, rather than detract from, people’s experience online,” Facebook expanded its Ad Preference tools “to give people even more control over… the ads they see” in their news feed. Users can now add or remove interests from their ad preferences, as well as “stop seeing ads from businesses or organizations who have added them to their customer lists.” With the rollout of these powerful user controls for ads, Facebook also announced that ad-blocking software will no longer work when accessing the social network on desktop.

facebook ad preferences

Facebook’s new ad preferences and controls allow users to “easily customize the ads you see in your News Feed.”

FTC Tightens Disclosure Rules for Influencers: According to the Federal Trade Commission, “users need to be clear when they’re getting paid to promote something, and hashtags like #ad, #sp, #sponsored – common forms of identification – are not always enough.” Bloomberg reports that the FTC plans to increase the requirements for disclosure on sponsored posts and is putting the onus on the advertisers to make sure that any compensation for influencers, including free products or services, is disclosed and prominently displayed.

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