4 Reasons You Should Attend Social Media Marketing World in San Diego

Do you attend in-person conferences?

Imagine an event where you rub shoulders with the social media pros you follow and admire online.

Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.

Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California’s largest private yacht and 49 expert-led sessions.

That’s a small sampling of what’s in store for you at Social Media Examiner’s new conference: Social Media Marketing World!

What? Social Media Examiner is hosting a physical conference?

Social Media Examiner is known for its signature online summits like Social Media Success Summit and Facebook Success Summit.

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And yes, these events bring together the world’s top social media experts and entrepreneurs, and gather huge worldwide audiences.

But social media marketing doesn’t need to be strictly an online experience. There’s great value when you make those online relationships come alive in person.

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How to Use LinkedIn With Twitter for Better Networking

social media how toIf you have profiles on LinkedIn and Twitter, you may already be aware that these two networks are integrating. In fact, LinkedIn has a specific application called Tweets that can help you keep tabs on the Twitter updates from your LinkedIn connections.

As more professional LinkedIn users create Twitter profiles, I believe this application will become more and more powerful for building influence and visibility with your network connections.

The primary benefits of the LinkedIn Tweets application are:

  • Follow your LinkedIn connections on Twitter
  • Post status updates simultaneously to both Twitter and LinkedIn
  • Monitor and interact with your Twitter streams from within LinkedIn
  • Create a LinkedIn-specific Twitter list

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6 Reasons Why BlogWorld Was Amazing

social media reviewsSetting aside the budget to go to a conference like BlogWorld and New Media Expo can be a big decision for a solo brand, a small business or a department head. It’s important to get a sense of where your money’s going, and more importantly, where the return on investment is.

I was tasked to write about this mega social media conference. Here are 6 specific things that I took away from BlogWorld 2010.

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Top 6 Social Media Mistakes And How to Fix Them

social media how toWhile there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off.

Whether you use social media to market your business, increase sales, promote your blog, or raise awareness for a non-profit organization, here are six reasons social media might not be working for you—along with ways to overcome these problems.

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3 New Ways to Use Twitter at Live Events

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If you use Twitter, chances are you’ve tweeted from a live event.  But there’s so much more Twitter can offer.  In this article, I’ll share three secrets you’ve likely never heard of…

But first, why do you attend offline events? Is it the lunch (invariably chicken and rice)? Maybe the dorky name tag? Or perhaps you’re lured to the junk contained in a $5 laptop bag made in China?

No, no and no. You go to events and conferences for something more than a snack and some SWAG.  You go to learn something and grow your personal network.

And in that regard, Twitter has a starring role.

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How to Use Twitter Events to Grow Your Network

social media how toTwitter is a great platform and it truly rocks for person-to-person networking.  But what if you want to grow your network or find more people to connect with offline?  This is where Twitter events can be very useful.

Twitter events allow you to network at specific times with larger groups of people through the use of hashtags.

Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss.  You can even create your own Twitter events to drive your networking and social media marketing.

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12 Tips to Engage People on Twitter

social media how toAre you a newcomer to Twitter? Do you need a little help crafting tweets to engage people in meaningful conversations?

You can start a conversation on Twitter in many different ways, but they all come back this: be yourself and find the right tone to engage with people you want to get to know better.

In this post I’ll explore some easy ways to start Twitter conversations.  You’ll see just how easy it is to take this first step in networking on Twitter in fewer than 140 characters at a time.

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Everything You Need to Know About LinkedIn

Did you join LinkedIn because someone you know invited you and you didn’t want to hurt his or her feelings, but now you’re wondering why you did it?

Guess what? If you wrinkle your nose in disgust when someone mentions “social media,” LinkedIn is for you!

Because LinkedIn is not like MySpace and Facebook. It’s not where teenagers post pictures of their high school prom or their latest beach party.

LinkedIn was built for professionals who want to use their existing and future social networks to build a career. And for companies that want to find qualified employees. And for job-hunters.

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How to Market Your Business With Twitter Lists

Twitter is a networking haven for businesses. But is there an easy way to draw the right people to you with Twitter?

The answer is yes and there’s a great Twitter feature that can help you: Twitter lists.  Twitter lists can grab the interest of people you most want to meet, help you make a great first impression and can help you with marketing segmentation.

Below I’ll show you some unique ways to use Twitter lists.  But first…

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