Are you looking for ways to establish a long-term relationship with those connections?
It can be tough to make first contact without coming on too strong.
But if you engage with someone before you pitch and let them get to know you a little bit, you have a better chance of creating a solid relationship.
In this article I’ll show you four ways you can use social media to meet market influencers and expand your network.
Why Social Networking?
Even if you live in the middle of nowhere (like me) you can build a network of influential colleagues. How great is it that we live in a time where you can meet anyone from anywhere without leaving the comfort of your office?
The usual networking methods still apply, of course: attending conferences, joining or starting mastermind groups and meeting friends of friends.
But social media opens a larger sphere of opportunity.
Below I show you how Facebook, Twitter and LinkedIn—and a combination thereof—ensure your first interaction with a potential connection is a lasting one.
#1: Leverage Your Facebook Connections
Given that half a billion people use Facebook, there’s a very good chance you’ll be able to find networking opportunities there.
To start your search, use Facebook’s graph search to find potential friends by using the People I May Know option. This works best if you already have business contacts on Facebook.
Whether you’re planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal seven creative ways to use social media to increase your chances for a gangbuster event.
Start With a Marketing Plan
The first thing you need to do is develop a high-level marketing plan. This will include answering the “who, what, where, when, why and how long” questions for your event.
Check out this video on how to create a marketing plan.
What if you could rub shoulders and soak in knowledge from the social media pros you follow online?
Imagine networking with 2,000 fellow marketers in beautiful San Diego, California.
Now add the waterfront Manchester Grand Hyatt, an opening-night party on a naval aircraft carrier and 60 expert-led sessions.
You can now bring this vision to reality.
Introducing Social Media Marketing World 2014…
Social Media Examiner founder and CEO Mike Stelzner and his team have prepared the social media marketing conference of the year—Social Media Marketing World 2014!
Running from Wednesday, March 26 through Friday, March 28, 2014 in San Diego, California, this in-person conference is designed to offer outstanding content infused with a truly social experience.
Do you want to learn about social selling tactics on LinkedIn?
Social selling is the use of social media to discover and connect with new leads and new clients.
In this article, you’ll discover a 6-step process to find new leads and attract new clients on LinkedIn.
What if you could store all of your contacts in one place?
Well now you can with LinkedIn Contacts.
In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.
What is LinkedIn Contacts?
This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.
From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile.
Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist.
To see if you have this new feature, click on Contacts in the top navigation. If you’ve been given access to the new functionality, it will look like the screenshot below.
There’s something about a “real-world” conference that can’t be duplicated.
However, your experience can be enhanced with the right apps.
When attending a real-world conference, you benefit from the energy of a room full of like-minded people, the ability to grab lunch with a favorite presenter and the opportunities to network with other attendees.
In this article I’ll reveal mobile apps that can help you maximize your time and results when attending your next real-world conference.
Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event.
#1: Create Video People Will Share
Because events take place in person, they engage the senses in a way online content can’t.
Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends.
Check out this video from Social Media Marketing World 2013 for creative ideas.
According to a Harvard Business Review blog post entitled, “Three New Networks for the Digital Age,” just having an online network isn’t enough.
In this post, I’ll explore steps you can take to turn those online contacts to offline business relationships. I’ll use the thought of heading to a large event or conference as the stake in the ground so you have a “when and where” for connecting with some of your online contacts.
Here are 8 things you can do to turn social media contacts into offline business relationships.
#1: Get Clear on Your Goals
Start out by using a tool like Evernote to capture some of your thoughts.
Capture what you’re currently working on, your current goals, the people you think can help you move your goals forward and what you’re currently looking to learn. (You may or may not actually have a name for your direction, but a title will do—think of creating a networking persona.)
Imagine an event where you rub shoulders with the social media pros you follow and admire online.
Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.
Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California’s largest private yacht and 49 expert-led sessions.
That’s a small sampling of what’s in store for you at Social Media Examiner’s new conference: Social Media Marketing World!
What? Social Media Examiner is hosting a physical conference?
Social Media Examiner is known for its signature online summits like Social Media Success Summit and Facebook Success Summit.
And yes, these events bring together the world’s top social media experts and entrepreneurs, and gather huge worldwide audiences.