The San Francisco Giants have the most engaged fan base in Major League Baseball.
They’re recognized as social media standouts in the sports world.
But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.
The Giants were a traditional organization in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email blasts.
But then Srabian had an “Aha!” moment. He was reading a book by Chris Brogan and then had a conversation with him on Twitter. “We don’t really talk to our fans at all,” he thought. But they could.
It was time for a new model based on listening and responding. But first they had to find out what fans were saying, and where they were getting their information.
Are you looking for tools to simplify the management of your social media marketing?
Would you like better insight into your audience or the ability to compare your social activities against the competition?
These are some of the capabilities you’ll discover in the five social media management tools listed below.
In this article I reveal five social management tools that just might make your life a bit easier.
Did you know there are great social media tools that make the sales process easier?
In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.
#1: Nimble—Nurture Your Relationships and Get Sales
Nimble is a social relationship manager. Through social media you can build a large network of people whom you connect with, but there is likely to be a smaller group of key people who are potential advocates, influencers or customers for your product or service.
Do you know what’s working?
Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.
In this article I’ll show you five platforms that may work for your business.
Social Media Monitoring 101
Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs.
What Does Your Business Need to Measure?
The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. Any social media campaign worth its salt has clearly defined objectives and measurable outcomes.
These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. They can fall into several categories and include thousands of exact pieces of data.
You can easily listen to what people are saying online on any topic you want to track.
In this article, I’ll discuss two real-time social analytics tools and how they can enhance your monitoring.
Get Real-Time Insight
Topsy is a search engine that gives real-time insight into online conversations.
It uses proprietary data-indexing technology to provide you with not only the most recent search results, but also the most relevant results based on the calculated social influence of the conversation.
One of the great features of using Topsy to search Twitter is that the URLs are automatically expanded when the search results are indexed.
The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.
The new reporting features provide the most value when coupled with Google+.
Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.
Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.
This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.
#1: Social Visitors Flow
The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.
If you don’t, you could be missing out on game-changing results.
According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media.
The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute.