4 Steps to Selling With Social Media

social media how toAre you wondering why your social media efforts aren’t working?

Social media success sometimes appears arbitrary.

Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”

Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.

If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components:

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6 Ways to Measure Your Social Media Results

social media researchHow much time are you spending on social media? Can you tell if it’s helping sales?

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

Her goal: to develop a framework for tying social media performance to business goals.

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview.

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How Google Analytics Is Impacting Business

social media expert interviewIn this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0.

Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.

He explains how your social media activity influences the behavior of your business audience to help you improve your results.

Be sure to check out the takeaways below after you watch the video.

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6 Ways to Track the Impact of Social Media on Public Relations

social media viewpointsHave you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?

This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).

Why social media and PR?

As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.

Social media networks like Twitter provide a new level of access to reporters that open dialogue in new and exciting ways. As social media sites become the “source” for news and breaking stories, marketers are seeing media coverage spread more rapidly than ever before.

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5 Tools That Help Measure Your Social Media Influence

social media toolsDo you know if you’re having an impact on Twitter, Facebook and other social media networks? Do you want some tips on how to measure your social media influence?

As Twitter continues to grow, tools to enhance your Twitter experience and measure your influence are popping up all over the web. In this article, I’ll highlight five free tools that offer easy ways to keep track of your influence on Twitter and beyond.

#1: Klout

Perhaps one of the more well-known resources for measuring your Twitter influence is Klout, which is available as an extension for Chrome and Firefox, as well as the stand-alone site. Late last year, Twitter client Seesmic also integrated Klout scores into its desktop and web versions.

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12 Social Media Tools Recommended by the Pros

social media toolsAre you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you.

In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy. In this article, I’ll share 12 of those tools that were recommended by the pros.

Tools to Refine Your Visibility and Engagement

Here are three tools recommended by Mari Smith during her first presentation on increasing your visibility and engagement on Facebook.

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Is Klout a Good Judge of Your Social Media Influence?

social media toolsHave you used Klout? Can it really tell you how influential people are online? Can it be gamed? Read my review and decide for yourself.

What Is Klout?

Klout calls itself the “measurement for your overall online influence,” but what are they really trying to do? To understand Klout’s goal, you have to understand influence itself and the difficulty in measuring social media ROI. In the beginning, social media was measured in followers and fans, and for a time, life was good.

But with companies joining social media sites by the tens of thousands, everyone got followed and eventually tricks, software and spam accounts ran wild. Newcomers were able to create large ‘followings’ and social media service clients couldn’t tell who was legitimate, and who had purchased a great ‘friend adder’ software program.

If we can’t count on raw numbers to tell us who’s popular online, then what can we do? Enter Klout.

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7 Tips for Selling Executives on Social Media

social media viewpointsAre you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving it?

Don’t worry. You aren’t alone.

I fought this battle also, and in the end I realized that I needed to drop terms like followers, retweets and status updates from my discussions in executive meetings. It was a tough conclusion, but I realized those metrics didn’t tell executives what they wanted to know.

This article will share 7 tips for getting executive buy-in for social media.

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How Social Media Monitoring Can Grow Your Business

social media expert interviewIn this video I interview Amber Naslund, co-author of the new book The Now Revolution and VP of social strategy at Radian6.

Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities.

You’ll find out why social media is the new phone and what this means to your business. Be sure to check out the takeaways below after you watch the video.

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