Do you understand how to measure social media activities?
Do you know how to gather the right data to help you achieve your business goals?
To explore how you can measure social media activities, I interview Lutz Finger for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.
Lutz shares why he’s so interested in social analytics.
You’ll discover why Lutz believes social media analytics will have a bigger impact than the onset of the Internet did.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Do you know which tools you need?
In this article you’ll discover five benefits of social media dashboards to get the best return on your efforts.
Why You Need a Good Dashboard
Managing your social media accounts can be a time- and resource-intensive endeavor.
Are you dealing with limited resources?
Then you’ll want to study what Microsoft Dynamics did.
How is a giant like Microsoft the same as everybody else when it comes to social media marketing?
They have the same challenges as any company. They have to figure out:
- Whom they’re talking to
- What their needs are
- Where and how to talk to them
And even though they’re Microsoft, they still have limited resources to do it all. So how does Microsoft do social media? They start by trial and error, and then see what works and what needs changing. Sound familiar?
Over the past two years, Microsoft Dynamics, a business group of Microsoft, pruned their social channels by half, but now reaches more customers.
I spoke with Kelly Rigotti, senior marketing communication manager of social media for Microsoft Dynamics, to learn how they did it.
Do you need a simple system that works?
If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data.
In this article I’ll show you how to analyze the engagement and impact of your social media posts using Excel.
To ensure that you deliver great content that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks.
It’s really that simple.
#1: Build Your Spreadsheet
To begin, open Excel and create 14 columns that will contain the following categories to incorporate all of the information you need on your social media updates and posts:
- Calls to action
- Comments (replies)
- Likes (favorites)
- Shares (retweets)
- Total engagement
Are you looking for an easier way to track your social activities?
In this article I’ll show you how to find the most valuable social data and actionable insights.
The result, improve your social media strategy on Facebook, Twitter and Pinterest.
Finding the Needles in the Haystack
As marketers, we’re on a mission to track and measure our efforts and their success.
We collect information on almost everything you can think of, from purchase history and demographics to psychographic data and everything in between.
The abundance of data has opened up a complicated web of options.
It’s important to know how to find the useful data that helps us make strategic decisions.
The following three tips will help you focus on what matters.
#1: Review the Posts Tab on Facebook Insights
Facebook has given marketers access to a ton of useful information with their Page Insights. Most people use this data to measure their success. We’re going to look at how to use it to refine your strategy.
Timing Your Posts
Start by going to your Facebook page and clicking on See Insights in the navigation bar at the top of the admin panel.
Are you looking for a tool to bring important analytics to one place?
In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.
Social media analytics are more than numbers.
Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.
To use analytics effectively, the data needs to be presented in easy-to-understand formats.
Here are four tools worth checking out:
#1: Receive Automatic Reports Daily Via Email With Social Report
The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.
Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.
To get started, sign up for a 30-day free trial of the plan that best fits your business.