social media how to Do you need a beginner’s guide to social media marketing?

Looking for something to help you get started with social media?

Social media is a conversation you can join any time. Join now. You’ll be welcomed.

In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.

getting started with social media graphic

Advice for beginning social media marketers.

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social media how to Is visual content part of your social media strategy?

Is your content flexible enough to engage fans in real time?

Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.

In this article I’ll show you four ways you can use visual content to motivate real-time interaction.

Why Real-Time Interaction

If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.

real-time visual content engagement

Find out how to use visual content for real-time engagement.

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social media toolsHow much of your day is spent on recurring social media activities?

Are small tasks taking up too much of your time?

When you know where tools can help you most, you can decide which tools best suit your needs.

In this article I’ll address three time-consuming areas and share social media tools to help you save time.

#1: Streamline Daily Tasks

Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?

HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.

sproutsocial scheduling feature

Use dashboards to help with updating social channels daily.

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social media how to Do you segment and track leads?

Are you reaching the right people at the right time?

Before customers buy your product or service, they go through a process of discovery, learning and understanding.

Customizing your social tactics based on the buying stage increases sales.

In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.

Why Segment for Each Buying Stage

Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.

social tactics for more leads

Find out how to different marketing tactics at each stage of the buying lifecycle to get more leads.

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social media how toDo you need help getting started with your social media marketing strategy?

Do you know what to include?

Goals and objectives guide your social media strategy to help you successfully connect with your customers.

In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.

#1: Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

shutterstock goals image 201979426

First, set your goals and objectives. Image: Shutterstock.

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social media case studiesDo you want to promote your company’s mission and vision to your target audience?

Are you wondering how to get the most out of your contests with social media?

In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.

The Story

In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.

intuit contest launch update

Intuit announced the Small Business Big Game contest in July 2013.

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social media how to

Do you want a higher return on your social media marketing efforts?

Are you simply covering the basics in your daily marketing routine?

You can build on your current social media tactics to make them work better for you.

In this article I’ll share 4 tactics to get better results from social media without working harder.

#1: Add Credibility With Real-Time Sharing

In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.

There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.

To make sure you don’t miss the important information your audience needs to know, you can use Google Alerts and Brook.

google alerts fields

Google Alerts make it easy to keep tabs on everyone else.

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social media case studiesDo you want to increase your sales, but don’t have money for advertising?

Would you like to grow your business using social media?

In this article you’ll discover the social media “Secret Sauce” that anyone can use to grow their business without spending money on advertising.

The Cheapskate’s Guide to Marketing

Alison Prince–a self-described “cheapskate at heart” and owner of Pick Your Plum, an online retailer specializing in limited-time discount deals–grew her business 800-fold using what she calls her “Secret Sauce”.

growing your business with social media

Discover 5 ways you can use social media to grow your business.

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social media how toLooking for ideas to spark conversation with your fans?

Want them to pay attention to your updates?

Big brands know how to engage people on a regular basis.

In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.

#1: Host a Video Contest

For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.

The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.

The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).

In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.

doritos facebook post

Facebook increased entries for Doritos’ yearly video contest.

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