social media how toDo your readers see you as a logo instead of a real person?

Are you sharing the real you in your social marketing?

It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.

In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.

#1: Tell a Really Good Story

Everyone loves a good story. In fact, stories stimulate the brain and change how we act.

As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.

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social media toolsAre you using user-generated content in real-time?

Do you want to display all of your social media updates in one place?

Streaming social updates to a social hub encourages your audience to share more, in real-time.

In this article you’ll discover three tools that pull your social conversations to a single hub.

Why Use a Social Media Hub?

Using social channels independently simply won’t do the job anymore.

Social media—including your website or blog—rely on interaction, so why isolate each conversation? Bringing them together in a single place (a hub) has a bigger impact and motivates your audience to converse across platforms—carrying your message to an even wider audience.

Social hubs bring a whole new dimension to your social media marketing. You can use them for everything from displaying cross-platform updates on a big screen at a live event to embedding multiple social media timelines in your website.

Below I tell you about three tools you can use to create a social media hub for your business.

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social media how to Do you need a beginner’s guide to social media marketing?

Looking for something to help you get started with social media?

Social media is a conversation you can join any time. Join now. You’ll be welcomed.

In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.

getting started with social media graphic

Advice for beginning social media marketers.

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social media how to Is visual content part of your social media strategy?

Is your content flexible enough to engage fans in real time?

Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.

In this article I’ll show you four ways you can use visual content to motivate real-time interaction.

Why Real-Time Interaction

If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.

real-time visual content engagement

Find out how to use visual content for real-time engagement.

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social media toolsHow much of your day is spent on recurring social media activities?

Are small tasks taking up too much of your time?

When you know where tools can help you most, you can decide which tools best suit your needs.

In this article I’ll address three time-consuming areas and share social media tools to help you save time.

#1: Streamline Daily Tasks

Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?

HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.

sproutsocial scheduling feature

Use dashboards to help with updating social channels daily.

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social media how to Do you segment and track leads?

Are you reaching the right people at the right time?

Before customers buy your product or service, they go through a process of discovery, learning and understanding.

Customizing your social tactics based on the buying stage increases sales.

In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.

Why Segment for Each Buying Stage

Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.

social tactics for more leads

Find out how to different marketing tactics at each stage of the buying lifecycle to get more leads.

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social media case studiesDo you want to promote your company’s mission and vision to your target audience?

Are you wondering how to get the most out of your contests with social media?

In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.

The Story

In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.

intuit contest launch update

Intuit announced the Small Business Big Game contest in July 2013.

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social media how to

Do you want a higher return on your social media marketing efforts?

Are you simply covering the basics in your daily marketing routine?

You can build on your current social media tactics to make them work better for you.

In this article I’ll share 4 tactics to get better results from social media without working harder.

#1: Add Credibility With Real-Time Sharing

In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.

There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.

To make sure you don’t miss the important information your audience needs to know, you can use Google Alerts and Brook.

google alerts fields

Google Alerts make it easy to keep tabs on everyone else.

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social media case studiesDo you want to increase your sales, but don’t have money for advertising?

Would you like to grow your business using social media?

In this article you’ll discover the social media “Secret Sauce” that anyone can use to grow their business without spending money on advertising.

The Cheapskate’s Guide to Marketing

Alison Prince–a self-described “cheapskate at heart” and owner of Pick Your Plum, an online retailer specializing in limited-time discount deals–grew her business 800-fold using what she calls her “Secret Sauce”.

growing your business with social media

Discover 5 ways you can use social media to grow your business.

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