Do you appeal to your audience’s emotions to drive sales?
Our brains are hardwired to base decisions on emotion and familiarity.
In this article I’ll show you four ways you can use behavorial triggers to get more out of your social media marketing.
Visual and Emotional Content Inspire Action
As a marketer, your job is to drive behavior in others–whether it be a click, like or purchase.
It can be a challenge to know how to inspire those actions, but a little background on how people process and react to their surroundings can help you do just that.
I’m going to tell you about the basics of our “brain biology,” and then give you examples of how you can use it to your advantage.
Wondering if you should focus on Instagram or podcasting, or put more effort into blogging?
In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing.
Watch this video overview:
Do you wonder if it should be?
When humor fits with your brand’s online identity, it can be a powerful social media tool.
In this article I’ll show you examples of three ways you can use humor to grab attention.
Define Your Online Tone
Humor is an excellent addition to your social media toolbox. It makes your brand memorable, invites conversation and improves shares, likes or retweets.
If you want to use humor as a social media marketing tactic, you’ll find good examples later in this article, but first let’s talk about the importance of defining your online voice (or tone). Humor relies on having the right tone.
Are you looking for new ways to generate leads?
As marketers and business owners, you’re constantly looking for potential customers.
In this article you’ll find 16 resources to help you generate leads with social media.
How to Generate Leads
Before you boost your social media lead generation, it’s essential to make sure you’ve established yourself as an authority in your field through your website, blog and enewsletter, as well as your business practices.
These points of contact are incredibly useful for generating leads, and at the very least, are perfect for maintaining contact with your readers, subscribers and customers.
10 Ways to Turn Your Blog Into a Lead-Generation Machine: This “10-step prescription to increase your visibility and attract more qualified folks to your site” by Ann Handley on Entrepreneur is a matter-of-fact way to look at your blog strategy through the lens of lead gen.
Want to know the best ways to leverage social media for your small business?
If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.
In this article, I’ll show you seven steps you can take to make social media marketing work for you.
Why Social Media for Small Businesses?
As a startup or small business owner, you know there’s a lot to accomplish with limited resources.
Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.
Want more traffic to your website?
What if you could double the click-through rates of your social media updates?
In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.
Why Driving Traffic Matters
Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases.
In an ideal world, you’d be funneling all of your social fans and followers to your website so you could do just that.
Do you want to create a strong social media content strategy?
Are you looking for tools to help you analyze the content on your competitors’ social media profiles?
To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.
In this article I’ll share how to perform a social media audit to build a successful social media content strategy.
#1: Identify Your Competitors
Most businesses have already identified the main players in their industry by searching Google or social networks.
If you don’t already have a list of competitors at hand, just search for your site on SEMrush to see a list of related providers. SEMrush automatically sorts them by competition level based on how many common keywords the sites rank for in Google.
Do you want that content to be seen by as many people as possible?
A master chef can present the same meal in 100 different ways, and you can do the same thing with your content.
In this article, I’ll show you the best practices of presenting the same piece of content in multiple ways on the same networks.
#1: Feature It on Facebook
Facebook offers you three different ways to post your content: links posts, posts with images and video/rich media. Let’s dive into your options with the different post formats possible.
Facebook Link Posts
A link post is when you want to share a link in your Facebook update. Did you know that you’re able edit the headline, link description and preview image on any link post?
Are you struggling to form a social media connection with your audience?
Have you found that the recommended “getting started” tips and tricks for social campaigns just haven’t resonated with your followers?
The truth is, while there are plenty of audiences that respond well to social media marketing attempts, there are others that don’t for a number of different reasons.
In this article you’ll find out how to recognize the variables that could result in an audience-marketer mismatch and how to work around them.
Why Your Social Media is Not Working?
If you feel like you’ve tried everything to connect with your audience, but it’s just not working, you’re probably looking to social media experts for advice. Maybe you’ve followed that advice, but your audience still isn’t responding. What’s going on?