Six Ways to Supercharge your Contests with Social Media

social media case studiesDo you want to promote your company’s mission and vision to your target audience?

Are you wondering how to get the most out of your contests with social media?

In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.

The Story

In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.

intuit contest launch update

Intuit announced the Small Business Big Game contest in July 2013.

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4 Tactics to Improve Your Daily Social Media Marketing Routine

social media how to

Do you want a higher return on your social media marketing efforts?

Are you simply covering the basics in your daily marketing routine?

You can build on your current social media tactics to make them work better for you.

In this article I’ll share 4 tactics to get better results from social media without working harder.

#1: Add Credibility With Real-Time Sharing

In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.

There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.

To make sure you don’t miss the important information your audience needs to know, you can use Google Alerts and Brook.

google alerts fields

Google Alerts make it easy to keep tabs on everyone else.

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Five Ways a Business Grew 800-Fold With Social Media

social media case studiesDo you want to increase your sales, but don’t have money for advertising?

Would you like to grow your business using social media?

In this article you’ll discover the social media “Secret Sauce” that anyone can use to grow their business without spending money on advertising.

The Cheapskate’s Guide to Marketing

Alison Prince–a self-described “cheapskate at heart” and owner of Pick Your Plum, an online retailer specializing in limited-time discount deals–grew her business 800-fold using what she calls her “Secret Sauce”.

growing your business with social media

Discover 5 ways you can use social media to grow your business.

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How Big Brands Keep Their Social Media Audiences Engaged

social media how toLooking for ideas to spark conversation with your fans?

Want them to pay attention to your updates?

Big brands know how to engage people on a regular basis.

In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.

#1: Host a Video Contest

For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.

The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.

The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).

In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.

doritos facebook post

Facebook increased entries for Doritos’ yearly video contest.

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7 Ways to Increase Your Blog’s Social Media Shares

social media how toAre your blog posts irresistibly sharable?

Do you want more people sharing your content across social channels?

Blog posts are the hub of your social media presence.

In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest.

#1: Integrate Blog and Social Media Comments

Many bloggers are discovering something interesting: When they update Facebook with a link to a new blog article, fans are leaving comments on the Facebook update instead of the blog.

7 ways to increase your blogs social media shares

Find out how you can improve social media shares from your blog.

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How to Design a Social Media Campaign

social media how to

Do you need to set up a social media campaign?

Do you know how to get started?

Establishing a strong team and a day-to-day plan are important for any successful social media campaign.

In this article I’ll show you the five core elements you need to build a social media marketing campaign that works.

social media campaign essentials

Read more to discover what you need for a strong social media campaign.

A Social Media Campaign Example

Throughout this article I include examples from a campaign Whole Foods Market used when they launched a new larger store in Memphis, Tennessee to replace an existing smaller one.

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How to Use Behavioral Triggers to Spur Social Media Actions

social media how toDid you know using facts and figures instead of images can lower interaction?

Do you appeal to your audience’s emotions to drive sales?

Our brains are hardwired to base decisions on emotion and familiarity.

In this article I’ll show you four ways you can use behavorial triggers to get more out of your social media marketing.

Visual and Emotional Content Inspire Action

As a marketer, your job is to drive behavior in others–whether it be a click, like or purchase.

It can be a challenge to know how to inspire those actions, but a little background on how people process and react to their surroundings can help you do just that.

I’m going to tell you about the basics of our “brain biology,” and then give you examples of how you can use it to your advantage.

hubspot new image

Hubspot appeals to our attraction to ‘new’ things.

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2014 Social Media Marketing Industry Report

social media researchDo you wonder how your peers are using social media?

Wondering if you should focus on Instagram or podcasting, or put more effort into blogging?

In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing.

Watch this video overview:

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3 Ways to Use Humor to Keep Your Audience Coming Back

social media how toIs humor part of your brand’s personality?

Do you wonder if it should be?

When humor fits with your brand’s online identity, it can be a powerful social media tool.

In this article I’ll show you examples of three ways you can use humor to grab attention.

Define Your Online Tone

Humor is an excellent addition to your social media toolbox. It makes your brand memorable, invites conversation and improves shares, likes or retweets.

If you want to use humor as a social media marketing tactic, you’ll find good examples later in this article, but first let’s talk about the importance of defining your online voice (or tone). Humor relies on having the right tone.

tone of voice triangle

Which two elements fit best with your brand’s voice?

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