“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.
“Anyone who says you can’t is not being creative enough.”
She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.
How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?
The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.
Are you looking for a tool to bring important analytics to one place?
In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.
Social media analytics are more than numbers.
Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.
To use analytics effectively, the data needs to be presented in easy-to-understand formats.
Here are four tools worth checking out:
#1: Receive Automatic Reports Daily Via Email With Social Report
The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.
Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.
To get started, sign up for a 30-day free trial of the plan that best fits your business.
Wondering what books your peers are raving about?
Look no further.
We asked our authors to share the social media marketing books they’ve recently enjoyed reading–ones with useful relevant takeaways.
In this article, you’ll discover 17 books to help you improve your social media marketing recommended by social media pros.
#1: Your Customer Creation Equation
I love Brian Massey’s Your Customer Creation Equation. It’s a concise, clear-sighted overview of visitors and actions. It explains the how and why of conversions and measurement. And it’s all done in simple terms with relevant examples.
Brian also covers social media, but in the context of conversion. He reminds us that conversion does not necessarily lead to action. So he encourages us to take a practical approach to social media by focusing either on conversation or content, depending on our business. Smart!
There are different types of websites with different types of visitors. Each type has its own “formula.” You need to first understand what type of site you have before you start work in the “laboratory.”
The key to optimizing your conversion rate is experimentation. Noticing a theme? Brian even calls himself a “Conversion Scientist.” He’s clearly a strong advocate of testing.
Andy Crestodina, principal, strategic director at Orbit Media.
Is more of your audience interacting with your business from their mobile phones?
If you want to enhance your mobile marketing, then keep reading.
I’ll show you three awesome tools that make mobile marketing easier.
Mobile is no longer something you can afford to ignore.
As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.
Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.
In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.
#1: Send SMS (Text) and Video Messaging With Mogreet Express
One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.
SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.
SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.
Are you wondering how to use LinkedIn Sponsored Updates?
Does your business have a LinkedIn company page?
Do you want to grow your following outside of your company page?
In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update.
Why Sponsored Updates?
If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And you can like and comment as your company as well.
And now, just like Promoted Posts and Sponsored Stories on other social sites, LinkedIn has launched its own Sponsored Updates function, which runs on the same principle.
If you’re a B2B marketer, Sponsored Updates allow you to promote your message to others outside your company page following. At the same time, you can target who sees that message, so your marketing efforts can be focused on the right people.
Here’s how to use Sponsored Updates:
#1: Create Your Post
Post your update to your company page as normal. You’ll need to wait a few minutes and then refresh your page until you see the Sponsor Update button.
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed.
We asked 16 social media pros to share the best marketing tactics worth doing today.
Here’s what they have to say.
#1: Host Social Media Events
You can build a loyal, raving community by hosting online events that put the focus on your fans.
A fun and effective online event is hosting a “Fan Page Friday”—it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page.
The event can last as long as 24 hours or more and is a great way to discover new businesses, get more fans, and build tremendous community while increasing your EdgeRank (news feed visibility), too.
Many page owners launch a Fan Page Friday event every week; however, I find it much more effective to host one about every four to six weeks, as it has a bigger impact. On my last virtual party, several thousand page owners participated, many of whom picked up as much as a hundred or more new fans as a result.
Be sure to include a hashtag like #FacebookFriday and schedule your initial invitation to go out very early in the morning. Then add another couple of invitations throughout the day.
Have you considered using Facebook apps, but don’t know where to start?
In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.
What You Need to Know about Facebook Apps
Apps let you do all sorts of things on your Facebook Page without writing your own code.
You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.
Are you wondering what tools can help your social media marketing?
To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He’s also the social media tools writer for Social Media Examiner.
Ian shares why as a marketer you should look beyond Google Analytics and Facebook Insights data.
You’ll learn the services available to keep up to date with relevant content and the tools to use to monitor your overall activities across all social channels.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Are you looking to improve your professional development when it comes to social media?
Do you feel overwhelmed by endless social media platform changes?
If so, Social Media Examiner has just the event for you.
The Social World is Changing
One of the biggest challenges marketers face these days is keeping up with the dizzying rate of change in social media marketing.
This year alone, Facebook has introduced Graph Search, Hashtags, Power Editor and recently, new Facebook Insights.
YouTube is another example. In March 2013, they significantly changed the layout for brand channels, forcing marketers to go back to the drawing board and rethink their strategies.
It can be unsettling trying to keep up with all of these changes, not to mention how much time it takes to learn and make the necessary adjustments.