Foursquare: Are You Checking Out the Hottest Social Media App?
There was an overwhelming number of users checking in using Foursquare at the South by Southwest Conference (SxSW), held in Austin, Texas recently. The application changed itself up a bit for its second conference appearance, allowing users not only to check in at buildings, but at each event at the conference.
It is mind-boggling to think that the now-famous location-based app launched at the very same conference only a year ago. Geo-location apps like Foursquare and Gowalla took center stage at the event, with Foursquare being the clear winner.
2010 Social Media Marketing Industry Report
Have any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?”
If you’ve pondered any of these thoughts, look no further. All the answers are right here in this free report.
Watch the above video for a quick summary.
5 Small Business Tips for Social Media Success
By now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and generate millions of dollars of revenue. The only problem is, your small business doesn’t have 1/1000th of the brand recognition these companies have. You run a solid small business that is well known in your niche or your region, but not beyond.
How can social networks become useful marketing and operations tools for smaller businesses that don’t have a large customer base?
12 Social Media Secrets From World’s Top Superstars
It’s no secret that social media marketing is the most powerful business-building tool on the planet. Now any business can directly reach customers, anytime and anyplace.
To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:
#1: Engage Your Facebook Fans With Questions
Building Your Business One Tweet at a Time: Twitter Marketing 101
“You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?”
Yes, many people just use Twitter to share their day with their friends. Friends who may live 2,000 miles away.
And some people use it to broadcast a breaking news story as it happens. Like the time a plane crash-landed in the Hudson River. A man in a nearby boat with an iPhone got the “scoop” on that story before the news media reported it.
3 New Studies Prove Social Media Marketing Growth
Social media networks are fields of dreams for marketers. With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse. And although Facebook is a social networking favorite, it’s not alone.
Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise:
#1: Small Business Doubles Social Media Adoption
One positive result from the economic downturn is the rapid growth of social media marketing.
The Social Media Examiner Story: Proof Social Media Works
Back in October of 2009 we launched SocialMediaExaminer.com. The response was immediate and it was big (I’ll share some of the back story in the video below).
We relied 100% on social media tactics to drive traffic to this site.
In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.
We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines. Nearly overnight, this site has become a top destination for businesses.
5 New Studies Show Facebook a Marketing Powerhouse
When you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.
And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.
Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty.
How TurboTax Uses Social Media to Engage Customers
If you live the U.S., then you’re likely thinking about next month’s tax deadline. You’re also likely using TurboTax to file you tax returns. In this video I interview Christine Morrison, Social Media Marketer at TurboTax. Christine shares some of the social media tactics TurboTax uses to engage their community.
Be sure to check out how TurboTax uses the social media platforms listed below.
Social Media Differences Among Teens, Boomers and Moms: New Study Findings
Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.
Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.
In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups. They are active on these sites and their behaviors have been studied closely.
Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.
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Michael A. Stelzner on:
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