9 Ways to Use Social Media to Launch a Book
Wondering how to get people excited about your book? Do you want people actively sharing your book with their friends?
In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.
By the way, you don’t need to have a book to benefit from these tactics.
Why Social Media for Books?
Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks. 
How Mobile Is Changing Social Media
In this video I interview Jason Falls, founder of the popular blog Social Media Explorer.
Jason talks about how the smartphone revolution is changing social media and the businesses most likely to benefit from these trends. He also shares some of the biggest mistakes businesses continue to make today.
Be sure to check out the takeaways below after you watch the video.
How to Build a Free Social Media Monitoring Dashboard
Do you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative?
Keep reading to learn how…
Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.
However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.
Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.
Do You Have Social Media Clout?
When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.
“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate.”
Exactly.
So why would you want to broadcast your online message to millions of people who couldn’t care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?
Social Storytelling Boosts Donations for Ronald McDonald House Charities
If you’ve ever been to a McDonald’s, chances are you’ve seen the donation boxes that support Ronald McDonald House Charities (RMHC) on the counter or at the drive-through window.
How can a little spare change possibly help fund the organization’s global network of hundreds of houses, family rooms and care mobiles (mobile care centers)?
A little change adds up – to nearly $25 million in donations last year with the help of social media. Donation boxes are the single largest ongoing fundraiser for RMHC, helping the charity serve 4.5 million children and families every year.
How Cisco Uses Social Media to Connect With Customers
In this video I interview LaSandra Brill, the social media marketing manager at Cisco. She talks about the cool stuff Cisco is doing with social media.
LaSandra shares insights into how Cisco reached 90 times the audience at one-sixth the cost on a recent social media product launch and how they did this compared to a similar launch using traditional marketing. You’ll also hear about other ways Cisco uses social media to deepen relationships and connect with customers.
Be sure to check out the takeaways below after you watch the video.
Small Businesses Benefit Most From Social Media, Study Reveals
Do you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business!
Well, maybe that’s the wrong set of questions.
In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.
What Makes Videos Go Viral?
In this video I interview Scott Stratten, author of the book Un-Marketing. Scott talks about why he believes businesses need to stop marketing and start engaging.
You’ll discover the biggest marketing mistakes businesses make today and how to remedy them. Scott also talks about some of his successful video marketing campaigns and shares great tips on how to make viral videos.
Be sure to check out the takeaways below after you watch the video.
9 Companies Doing Social Media Right and Why
Is your business experiencing the social media success you had hoped for? Are you curious what successful companies are actually doing to gain social media success?
You’ve come to the right place. This article highlights nine companies (big and small) that have transformed their online presence by implementing innovative social media marketing.
You’re sure to find inspiration for your social media efforts here.
2011 Social Media Marketing Industry Report
Have you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”
Look no further.
All of the answers (and more) are right here in this free third-annual social media report.
Watch the above video for a quick summary.
