5 Ways You Can Influence Consumer Purchasing Decisions: New Research

social media researchAre you wondering whether social media has any real impact on consumer purchasing decisions? 

Do you sometimes question the potential of social media marketing?

Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out.

In this article I’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions.

consumer purchasing research

Find 5 ways to influence consumer purchasing decisions.

13 comments

 
 

18 Social Media Marketing Tips to Improve Your Marketing

social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.

31 comments

 
 

How to Infuse Your Personality Into Your Social Media Marketing

social media how toDo your readers see you as a logo instead of a real person?

Are you sharing the real you in your social marketing?

It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.

In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.

#1: Tell a Really Good Story

Everyone loves a good story. In fact, stories stimulate the brain and change how we act.

As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.

12 comments

 
 

3 Tools to Create a Social Media Hub

social media toolsAre you using user-generated content in real-time?

Do you want to display all of your social media updates in one place?

Streaming social updates to a social hub encourages your audience to share more, in real-time.

In this article you’ll discover three tools that pull your social conversations to a single hub.

Why Use a Social Media Hub?

Using social channels independently simply won’t do the job anymore.

Social media—including your website or blog—rely on interaction, so why isolate each conversation? Bringing them together in a single place (a hub) has a bigger impact and motivates your audience to converse across platforms—carrying your message to an even wider audience.

Social hubs bring a whole new dimension to your social media marketing. You can use them for everything from displaying cross-platform updates on a big screen at a live event to embedding multiple social media timelines in your website.

Below I tell you about three tools you can use to create a social media hub for your business.

5 comments

 
 

How to Get Started With Social Media Marketing

social media how to Do you need a beginner’s guide to social media marketing?

Looking for something to help you get started with social media?

Social media is a conversation you can join any time. Join now. You’ll be welcomed.

In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.

getting started with social media graphic

Advice for beginning social media marketers.

30 comments

 
 

How to Use Visual Content for Real-Time Engagement

social media how to Is visual content part of your social media strategy?

Is your content flexible enough to engage fans in real time?

Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.

In this article I’ll show you four ways you can use visual content to motivate real-time interaction.

Why Real-Time Interaction

If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.

real-time visual content engagement

Find out how to use visual content for real-time engagement.

31 comments

 
 

3 Social Media Tools That Help Marketers Save Time

social media toolsHow much of your day is spent on recurring social media activities?

Are small tasks taking up too much of your time?

When you know where tools can help you most, you can decide which tools best suit your needs.

In this article I’ll address three time-consuming areas and share social media tools to help you save time.

#1: Streamline Daily Tasks

Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?

HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.

sproutsocial scheduling feature

Use dashboards to help with updating social channels daily.

19 comments

 
 

How to Get More Leads With Creative Social Tactics

social media how to Do you segment and track leads?

Are you reaching the right people at the right time?

Before customers buy your product or service, they go through a process of discovery, learning and understanding.

Customizing your social tactics based on the buying stage increases sales.

In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.

Why Segment for Each Buying Stage

Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.

social tactics for more leads

Find out how to different marketing tactics at each stage of the buying lifecycle to get more leads.

4 comments

 
 

8 Essential Elements of a Social Media Marketing Strategy

social media how toDo you need help getting started with your social media marketing strategy?

Do you know what to include?

Goals and objectives guide your social media strategy to help you successfully connect with your customers.

In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.

#1: Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

shutterstock goals image 201979426

First, set your goals and objectives. Image: Shutterstock.

15 comments

 
 








Pinterest
Join our Social Media Marketing Networking Club
Check out the Social Media Marketing Podcast!