Are you wondering how you can use Twitter to help get more visibility and sales?
To learn how Twitter can be used to encourage others to promote for you, this episode of the Social Media Marketing podcast gives you insight into the subject.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, you’ll discover five different ways you can use Twitter to promote what you have to offer.
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Are you dealing with limited resources?
Then you’ll want to study what Microsoft Dynamics did.
How is a giant like Microsoft the same as everybody else when it comes to social media marketing?
They have the same challenges as any company. They have to figure out:
- Whom they’re talking to
- What their needs are
- Where and how to talk to them
And even though they’re Microsoft, they still have limited resources to do it all. So how does Microsoft do social media? They start by trial and error, and then see what works and what needs changing. Sound familiar?
Over the past two years, Microsoft Dynamics, a business group of Microsoft, pruned their social channels by half, but now reaches more customers.
I spoke with Kelly Rigotti, senior marketing communication manager of social media for Microsoft Dynamics, to learn how they did it.
Looking for the latest social media trends to inform your marketing?
Based on new research, here are five areas you should start paying attention to right away.
Note: This article is based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014.
#1: Social Listening Becoming Important
More brands are beginning to really listen to their customers.
According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014. The sad news is that only 31% of marketers think their social listening is fully effective.
Is offering social customer service important for your business?
Facebook is the number one social channel so it’s likely to be the first line of contact for your customers, for both praise and complaints.
Answering your fans, owning up to your mistakes and keeping your fans in the loop go a long way to building trust.
Read on to discover five tips that will make you a customer-service superhero on Facebook.
#1: Answer Quickly
If you have a dedicated customer support department, the team probably has a process in place that works well in traditional channels (for example, a guarantee to respond within 24 or 48 hours).
But on Facebook (and Twitter) if you let that much time go by before responding to customer inquiries or complaints, you do so at your peril. In the social media world, two days feels like two weeks!
If you have a staff member who is monitoring your Facebook page throughout the day, it should be easy to respond to issues fairly fast. But if you’re a one-person operation, and it’s all up to you, you might have to set reminders to check your page a couple of times a day — first thing in the morning, early afternoon and once again in the evening.
My friends over at Post Planner do a really good job of keeping an eye on things (notice just how quickly they respond to questions).
Is there an easy way to engage with people in real-time while balancing Twitter scheduling needs?
Do you know when to schedule your posts to best reach your followers?
Are you looking for ways to join in discussions with real-time posts?
In this article, you’ll discover how to use both scheduled and real-time social media posts in your social media strategy.