2015 Social Media Marketing Industry Report


social media researchDo you wonder how your peers are using social media?

Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting?

In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.

This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.

2015 social media marketing report

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How to Create a Social Media Marketing Plan


social media how toDo you want to make personal connections with your customers on social media?

Interested in better ways to address their wants and needs?

The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.

In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.

create a social media marketing plan

Discover how to create a social media marketing plan.

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7 Ways to Improve Your Social Media Engagement


social media how toDo your fans interact with you on social media?

Want to spark more engagement?

While it’s relatively easy to get people to like and share posts, it takes creativity to drive comments and dialog.

Here are seven ways to get your audience to talk to you on social media.

improve social media engagement

Discover seven ways to improve your social media engagement.

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How to Partner With Influencers for Social Media Giveaways


social media how toDo you run giveaways using social media?

Have you considered partnering with an influential blogger?

Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services.

In this article you’ll discover how to partner with influencers for a successful social media giveaway.

partner with influencers for social media giveaways

Discover how to partner with influencers for social media giveaways.

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7 Tips to Improve Your Social Media Posts


social media how toAre you talking only about your business on social media?

Do you want to publish other types of updates to engage your followers?

A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom line.

In this article I’ll share seven ways to get people to remember your business and make your social media efforts successful.

seven tips to improve social media

Use these seven tips to improve your social media posts.

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How to Improve Your Social Media Ads Using Brain Science


social media how to

Are you advertising on social media?

Do you want more attention for your social media ads?

The way you design your ad impacts how much attention it gets with social media.

In this article you’ll discover what the brain pays attention to and tactics for holding that attention.

How Attraction Works

Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system works like a filter, deciding what data should be passed on to your brain for processing and what should be ignored.

In other words, it decides what you pay attention to.

improve social media ads

Find out how to improve your social media ads using brain science.

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20 Social Media Marketing Tips From the Pros


social media how to

Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they’re getting results with social media marketing today.

Here’s what they had to say.

20 social media tips

Get 20 social media tips from the pros.

#1: Mine Twitter to Grow Your Audience

mark schaefer twitter pic

Mark Schaefer

While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.

Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.

Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.

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How to Improve Your Social Media Holiday Campaigns


social media how toDo you have a social media plan for the holidays?

Are you looking for ideas to improve your social media marketing over the holiday season?

Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales.

In this article I’ll share resources for building a social media campaign this holiday season.

Why Social Media for the Holidays?

Chances are high your audience will be on social media during the holidays.

In addition, a recent MarketLive survey shows social media will influence half of holiday shoppers this season.

According to the survey, customers take part in several social activities when they shop online. They review products, look for gift ideas on Pinterest, seek product referrals from friends and more. The incentive campaigns that influence purchases by these customers range from free shipping and exclusive discounts to loyalty points and deals.

improve social media holiday campaigns

Find out how to improve your social media holiday campaigns.

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6 Reasons You Should Attend Social Media Marketing World


social media reviewsAre you wondering which marketing conferences you should attend?

Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you?

If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep reading.

In this article I’ll share six unique reasons why attending Social Media Marketing World will likely be the best marketing conference you’ve ever experienced, all supported by people who’ve actually been there.

attend smmw15

Here are 6 reasons to attend Social Media Marketing World 2015.

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