social media how toDo you need help getting started with your social media marketing strategy?

Do you know what to include?

Goals and objectives guide your social media strategy to help you successfully connect with your customers.

In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.

#1: Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

shutterstock goals image 201979426

First, set your goals and objectives. Image: Shutterstock.

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social media how toIs third-party content part of your social media marketing mix?

Do you have multiple people in your company who discover content?

With the right process, a team can become a content-curation powerhouse.

In this article, you’ll discover how to set up a collaborative workflow for content curation.

guide staff in content curation

Discover how to help your employees to curate content.

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social media how toLooking for ways to connect with fans on a deeper level?

Have you thought about using psychology in your marketing?

Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.

In this article, you’ll discover three ways to use psychology in your social media marketing.

psychology in social media marketing

Discover three ways to use psychological principles in your social media marketing.

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social media how to Are you struggling to keep up with your social media marketing tasks?

Looking for ways to increase productivity?

Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time.

In this article you’ll discover eight tips to help busy social media marketers be more productive.

increase social media marketing productivity

Discover eight tips you can use to simplify your social media marketing.

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social media toolsWondering how to improve the impact of your social media images?

Looking for tools to optimize your visual content?

In this article you’ll discover three little-known tools to analyze the effectiveness of your visuals before you use them in your social media marketing.

tools to analyze image effectiveness

Discover three social image tools to help increase exposure and engagement.

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social media toolsDo you spend too much time adding customer data to spreadsheets?

Looking for ways to automate some of your marketing tasks?

If you’re creating content for a target audience, automated tools can free up your time to engage as a human when and where it matters most.

In this article you’ll discover four ways to integrate automated tools into your social media marketing.

integrate automated tools into social media marketing

Discover four ways to save time with social media marketing tools.

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social media how toAre you interested in starting a podcast?

Want tips to manage and promote your podcast effectively?

Creating a successful podcast doesn’t have to be a time-consuming process. Today, tools can help streamline activities such as finding guests, publishing audio, and promoting episodes.

In this article you’ll discover how to manage your podcast from start to finish.

podcast management tools

Discover tools and a checklist to manage your podcast effectively.

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social media how toIs your Twitter account unmanageable?

Do you want to clean up your followers and profile?

A well-managed Twitter account improves your branding and helps you engage with your audience.

In this article you’ll find six tips to clean up and revitalize your Twitter account.

tips to clean up a twitter account

Discover six tips to clean up your Twitter account.

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social media how toDo you struggle to get your fans to engage?

Interested in ideas to get people talking?

Simple content ideas can give you something to talk about, even if you feel like you don’t have anything new or original to say.

In this article you’ll discover six ways to create social media conversations with content.

improve engagement with social media content

Discover how to improve engagement with social media content.

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