Do you want to create a strong social media content strategy?
Are you looking for tools to help you analyze the content on your competitors’ social media profiles?
To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.
In this article I’ll share how to perform a social media audit to build a successful social media content strategy.
#1: Identify Your Competitors
Most businesses have already identified the main players in their industry by searching Google or social networks.
If you don’t already have a list of competitors at hand, just search for your site on SEMrush to see a list of related providers. SEMrush automatically sorts them by competition level based on how many common keywords the sites rank for in Google.
Do you want that content to be seen by as many people as possible?
A master chef can present the same meal in 100 different ways, and you can do the same thing with your content.
In this article, I’ll show you the best practices of presenting the same piece of content in multiple ways on the same networks.
#1: Feature It on Facebook
Facebook offers you three different ways to post your content: links posts, posts with images and video/rich media. Let’s dive into your options with the different post formats possible.
Facebook Link Posts
A link post is when you want to share a link in your Facebook update. Did you know that you’re able edit the headline, link description and preview image on any link post?
Are you struggling to form a social media connection with your audience?
Have you found that the recommended “getting started” tips and tricks for social campaigns just haven’t resonated with your followers?
The truth is, while there are plenty of audiences that respond well to social media marketing attempts, there are others that don’t for a number of different reasons.
In this article you’ll find out how to recognize the variables that could result in an audience-marketer mismatch and how to work around them.
Why Your Social Media is Not Working?
If you feel like you’ve tried everything to connect with your audience, but it’s just not working, you’re probably looking to social media experts for advice. Maybe you’ve followed that advice, but your audience still isn’t responding. What’s going on?
Are you wondering how to get others to say great things about your brand or product?
To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Scott shares how marketers can improve social media by engaging their audiences.
You’ll discover how to use social media marketing effectively, and how brands can get talked about in a positive way.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Do you want tips that will help you stay ahead of the social media marketing curve?
Here’s some great advice from ten social media pros.
In this article I share 10 social tips from the pros to improve your social media marketing in 2014.