9 Tips for Integrating Social Media on Your Website
Are you leveraging the power of social media on your site?
Together, social media channels and your website should work seamlessly to promote your online brand.
However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales.
In this article, I’ll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure. 
Social Media Trends for Small Businesses
In this video I interview Anita Campbell, founder of Small Business Trends and BizSugar, and author of Visual Marketing.
Anita shares how social media impacts small businesses. You’ll discover which small businesses are slow to adopt social media and where social media brings the best results.
Be sure to check out the takeaways below after you watch the video.
9 Small Business Social Media Success Stories
Are you curious what small businesses are doing to achieve success with social media marketing? Look no further.
This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.
You’re guaranteed to find inspiration for your social media marketing efforts here.
These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let’s dive in!
How to Create a Viral Sweepstakes With Social Media
Are you considering using a sweepstakes or contest for an upcoming social media marketing campaign?
Ever wonder exactly how a social sweepstakes ties in with the idea of “viral” marketing?
In this article, I’ll analyze the concepts affecting a social media “viral sweepstakes” and how marketers can and (potentially) should take advantage.
What Exactly Is the Meaning of the Term Viral?
Marketers use the term viral to describe media proliferation in two different contexts.
On one hand, viral can describe “massive engagement;” i.e., when droves of people sign up for a particularly enticing offer. Alternatively, “views” can go viral, which occurs when people share a brand campaign with others many times over.
How to Use Social Partnerships to Amplify Your Marketing
Would you like to combine forces with another company in a collaborative promotion?
Want to know why this is wise and how to do it? Keep reading…
Going Beyond the Customer
Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.
Thinking that the “social” in social media marketing is all about your relationship with consumers is constraining.
Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to engage your target customers.
While social channels facilitate new ways of tapping into “partners” and as the line between personal and professional relationships has blurred, it is important to view business relations in a new—and yes, more social—light.
Sony Combines Social and Local for Successful Product Launch
Sony Electronics makes tens of thousands of products. But the launch of its Tablet S – going head to head with Apple’s iPad – called for something special.
Adding to the pressure, Sony’s social media team had a relatively small budget for the project.
With a creative mix of social media and in-person events, Sony brought out thousands of people to locations to “Catch the Tablet” and tell their friends about it.
Most notably, the campaign created buzz that inspired 1,000 clicks from Facebook to the Tablet S pre-order page, making it the most successful social media effort yet for the company.
Small Businesses Set to Excel with Social Media in 2012
Do you own a small business? Are you tired of hearing how big businesses are succeeding with social media?
If so, Social Media Examiner has some exciting news…
But first, much has been said about big companies such as Red Bull and Cisco, and how they harness social media to drive massive traffic to their sites and generate enormous sales.
But when small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals.
5 Ways to Humanize Your Company With Social Media
We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.
So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.
Keep reading to discover five tips to make your company more “human.”
Attacking the Myths of Social Media: An Interview With Jason Falls
I recently met with Jason Falls, the founder of Social Media Explorer and co-author of the hot new book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Jason co-authored this great new book with Erik Deckers).
Jason also has a past with Social Media Examiner. He was one of our founding contributors.
Mike: Some might think the title of your book is a little edgy for the business world. Share how you came up with it and what you are setting out to accomplish with this new book.
Social Media and Search Engine Optimization: Why They Work Together
In this video I interview Brian Clark , CEO of Copyblogger Media.
Brian talks about how social media and search engine optimization (SEO) go well together.
You’ll find out why smart SEO pros participate in social media and how social media can send traffic to your website and improve your website ranking.
Be sure to check out the takeaways below after you watch the video.
