Four Steps to Achieving Your Social Media Goals

social media how toAre you wondering how you’ll achieve your social media goals this year?

Do you feel as if you’re spending lots of time on social media with little direction and few results?

In this article, I’ll show you how to streamline your social media marketing to achieve your goals.

#1: Set Realistic Goals for Your Business

When you set goals for your business, set one realistic goal that’s measurable.

For example, if you own a local flower shop and you sell 20-25 flower arrangements per day, try starting off with a goal of selling 30 per day.

Adding an extra 5-10 sales a day is certainly more realistic than adding 30.

istock-goal-setting-image

Your strategy starts with goals. Image source: iStockPhoto.

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How to Get Employees to Embrace Social Media

social media how toAre you struggling to get your social media activities off the ground?

Do you want to get more people inside your organization to support your social media activities?

If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges.

In this article, I’ll show you how to create an internal social media structure that will help you develop an effective long-term social media presence.

#1: Define the End Goal

First, identify how and why social media will be used to meet specific business and brand goals.

For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients.

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Social Strategy: How to Build a Sustainable Social Media Marketing Plan

Do you have a social media plan?

Are you wondering how to build a social media strategy for your business?

To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He’s a social media consultant and coach. His newest book is Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.

Neal shares the unique insights he gained while working overseas with companies that had to build their sales organizations from scratch.

You’ll learn the core elements your social strategy needs to be successful and sustainable.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Use Twitter Events to Grow Your Network

social media how toTwitter is a great platform and it truly rocks for person-to-person networking.  But what if you want to grow your network or find more people to connect with offline?  This is where Twitter events can be very useful.

Twitter events allow you to network at specific times with larger groups of people through the use of hashtags.

Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss.  You can even create your own Twitter events to drive your networking and social media marketing.

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The Social Media Examiner Story: Proof Social Media Works

social media case studiesBack in October of 2009 we launched SocialMediaExaminer.com.  The response was immediate and it was big (I’ll share some of the back story in the video below).

We relied 100% on social media tactics to drive traffic to this site.

In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines.  Nearly overnight, this site has become a top destination for businesses.

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