Socialnomics: It’s a People-Driven Economy

social media book reviewsAn Illinois senator who was virtually unknown in 2004 defeated Hillary Clinton in 2008 to win the Democratic U.S. presidential nomination.

And he used social media to do it.

His YouTube videos got 110 million views, estimated to be 14.5 million hours of viewing. Mass media advertising to reach that many viewers would have cost $47 million.

A famous rapper made a promotional video that gave him even more free publicity.

At the time of the election, he had five million fans on Facebook — over four million more than his opponent. On MySpace, the numbers were approximately 800,000 and 200,000, respectively. On Twitter, he had over 100,000 followers and his opponent had about 5,000.

And he rode that social media train all the way to the White House.

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5 Simple Steps to Getting Your Business on Twitter

social media how toAccording to the 2010 Social Media Marketing Industry Report, Twitter is one of the social media tools most businesses want to learn more about.

If your business is not yet on Twitter, this article is for you. Creating a Twitter profile is quick and easy to do; however, you want to make sure you take the right steps when setting up your Twitter accounts.

This is the first of a two-part series of tips for creating Twitter profiles to both facilitate engagement with your Twitter audience and build a strong brand online.

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2010 Social Media Marketing Industry Report

social media researchHave any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?

If you’ve pondered any of these thoughts, look no further.  All the answers are right here in this free report.

Watch the above video for a quick summary.

NOTE: Click here to see the 2011 version of this report.

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