Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.
Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”
These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.
Here are some interesting findings from the survey:
#1: Marketers Want Most to Learn About Blogging
When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.
An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.
Are you wondering, “How does social media work differently for B2B businesses?”
More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.
In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Rolls Out New Group Search: LinkedIn’s Group Search helps you search across all of the groups on LinkedIn to find the right one for you. You’ll find this search now gives you better results.
Well, maybe that’s the wrong set of questions.
In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.
But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?
This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.
#1: Find Your Target Audience.
The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.
An Illinois senator who was virtually unknown in 2004 defeated Hillary Clinton in 2008 to win the Democratic U.S. presidential nomination.
And he used social media to do it.
His YouTube videos got 110 million views, estimated to be 14.5 million hours of viewing. Mass media advertising to reach that many viewers would have cost $47 million.
A famous rapper made a promotional video that gave him even more free publicity.
At the time of the election, he had five million fans on Facebook — over four million more than his opponent. On MySpace, the numbers were approximately 800,000 and 200,000, respectively. On Twitter, he had over 100,000 followers and his opponent had about 5,000.
According to the 2010 Social Media Marketing Industry Report, Twitter is one of the social media tools most businesses want to learn more about.
If your business is not yet on Twitter, this article is for you. Creating a Twitter profile is quick and easy to do; however, you want to make sure you take the right steps when setting up your Twitter accounts.