Looking for the latest social media trends to inform your marketing?
Based on new research, here are five areas you should start paying attention to right away.
Note: This article is based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014.
#1: Social Listening Becoming Important
More brands are beginning to really listen to their customers.
According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014. The sad news is that only 31% of marketers think their social listening is fully effective.
Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.
According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.
A few key finding determined what set the winners apart from the losers.