How to Create Buyer Personas With Google Analytics

social media how toDo you want to learn more about your social media followers?

Have you created social media buyer personas?

You have to know your audience before you can serve them on social media.

In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics.

Why Buyer Personas?

A buyer persona goes beyond the definition of your target audience. You use them to create fictional identities that represent people within your target audience who share similarities.

landing pages report in google analytics

Use Analytics data to find information you need to create your buyer personas.

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2010 Social Media Marketing Industry Report

social media researchHave any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?

If you’ve pondered any of these thoughts, look no further.  All the answers are right here in this free report.

Watch the above video for a quick summary.

NOTE: Click here to see the 2011 version of this report.

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