Do you show genuine interest in your audience?
People connect with others when there’s an emotional tie.
In this article you’ll discover how to use four traits to win audience engagement and help your business thrive.
Why Commit to Your Fans
Being a good virtual citizen requires basic housekeeping like thanking people for engaging with you and promoting excellent content.
But if that’s the only effort you’re putting out there, it’s likely you have low engagement because your audience doesn’t have a true connection with you. They can tell you’re just going through the motions.
Social relationship management is about managing these relationships. And you need the right tools to help.
In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms.
#1: Engagio—Manage All of Your Online Conversations in One Place
Engagio is an inbox for conversations on the web. It tracks your conversations, your friends’ conversations and you can even track any conversations you’re interested in through the search feature!
Michael is also the SVP of Social Business Planning at Edelman Digital.
Michael shares insights into the key factors that influence how larger businesses can benefit from engaging in social media, and how these activities should be managed.
Be sure to check out the takeaways below after you watch the video.
With the growing number of social networks, it can be a pain to keep on top of them all.
Below I’ve highlighted three tools to help you manage your various social networking accounts from one neat dashboard.
Are you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving it?
Don’t worry. You aren’t alone.
I fought this battle also, and in the end I realized that I needed to drop terms like followers, retweets and status updates from my discussions in executive meetings. It was a tough conclusion, but I realized those metrics didn’t tell executives what they wanted to know.
After all, would YOU do business (knowingly) with a sketchy person?
But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?
For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.
The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.
#1: I can’t keep track of what’s going on!
Social media policies and guidelines provide your business a framework to carry out your social media strategy and implement your social media tactics. They can also have a direct impact on the success of your social media endeavors.
In this article, I’ll introduce you to social media guidelines for all your employees and your social media management team, and for crisis management and specific platforms. I’ll also take a look at important considerations for big and small businesses.
Let’s face it—we’re all looking for shortcuts to help manage our businesses and social media interactions more efficiently and effectively. One of the best ways to make your social media activities run more smoothly is outsourcing—having someone manage certain tasks for you.
But when it comes right down to it, there are certain things that shouldn’t be outsourced, and there are really good reasons why “you” need to be a part of your social media strategy.
In fact, if you’re thinking of hiring someone to manage your social media accounts and handle your online networking, you may want to think again, because you might end up with exactly the opposite of what you’re after.