3 Tools to Simplify Your Social Media Marketing

social media toolsAre you looking for powerful tools to manage your social media efforts?

How do you keep up with blog post comments, responses to LinkedIn status updates and Twitter interactions?

Social relationship management is about managing these relationships. And you need the right tools to help.

In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms.

#1: Engagio—Manage All of Your Online Conversations in One Place

Engagio is an inbox for conversations on the web. It tracks your conversations, your friends’ conversations and you can even track any conversations you’re interested in through the search feature!

With Engagio, you have the functionality to manage, support and encourage conversations.

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How Big Businesses Can Manage Social Media

social media expert interviewIn this video I interview Michael Brito, the author of a great new book, Smart Business, Social Business.

Michael is also the SVP of Social Business Planning at Edelman Digital.

Michael shares insights into the key factors that influence how larger businesses can benefit from engaging in social media, and how these activities should be managed.

Be sure to check out the takeaways below after you watch the video.

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3 New Apps to Manage Your Social Networks

social media toolsAre you looking for a better way to manage all of your social accounts?

With the growing number of social networks, it can be a pain to keep on top of them all.

Below I’ve highlighted three tools to help you manage your various social networking accounts from one neat dashboard.

#1: Alternion

Just recently out of private beta testing, Alternion packs a punch with the number of networks and social profiles you can manage.

alternion add services

Each profile or account is added by logging into the original site and allowing Alternion to access your account.

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7 Tips for Selling Executives on Social Media

social media viewpointsAre you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving it?

Don’t worry. You aren’t alone.

I fought this battle also, and in the end I realized that I needed to drop terms like followers, retweets and status updates from my discussions in executive meetings. It was a tough conclusion, but I realized those metrics didn’t tell executives what they wanted to know.

This article will share 7 tips for getting executive buy-in for social media.

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5 Ways to Effectively Manage Your Online Reputation

social media how toAre you a Sketchy Sam or a Likeable Laura? When it comes down to doing business with someone, there’s no doubt that reputation is a major factor in making a decision.

After all, would YOU do business (knowingly) with a sketchy person?

But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?

Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?

More importantly, in the transparent business world we now live in, are you AWARE of your reputation… and are you doing something about it?

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