How to Cultivate Loyal Customers With Social Media


social media how to Want long-term customers for your business?

Have you used social media to increase customer loyalty?

To build customer loyalty, you need to show your customers you care.

In this article I’ll share how to use social media to embrace and cultivate loyal customers for your business.

cultivate loyal customers

Discover how to use social media to cultivate loyal customers.

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How Social Listening Can Improve Your Marketing


social media how toAre you listening to what people are saying about your company?

Are you responding to those comments?

The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions.

In this article you’ll discover what social listening is, how it works and how responding improves communication.

What Is Social Listening?

Many social marketers think social listening is just paying attention to metrics. But metrics are just a part of it.

social media listenting

Find tips for improving your social media listening.

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Tools to Centrally Monitor Your Social Mentions


social media toolsDo you want to find company mentions beyond news articles and blogs?

Do you want to monitor social mentions and metrics?

Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare.

In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence.

monitor social mentions

Find out how to centrally monitor your social mentions.

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3 Social Media Tools That Help Marketers Save Time


social media toolsHow much of your day is spent on recurring social media activities?

Are small tasks taking up too much of your time?

When you know where tools can help you most, you can decide which tools best suit your needs.

In this article I’ll address three time-consuming areas and share social media tools to help you save time.

#1: Streamline Daily Tasks

Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?

HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.

sproutsocial scheduling feature

Use dashboards to help with updating social channels daily.

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6 Steps to Build a Social Listening Dashboard


social media how to Do you want to streamline your social listening?

Are you looking for tools to help you find and share content?

Tracking social mentions, finding interesting content and following industry news is important, but time-consuming.

In this article you’ll discover six ways to optimize your listening tasks and the tools to get it done.

Why Social Listening?

To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen.

As you probably know from experience, social listening can be a job in and of itself, nevermind your other social media marketing duties.

istock 33962654 social media parts

There are many parts to effective social media marketing. Image: iStockPhoto.

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A Beginner’s Social Media Guide for Small Businesses


social media how to Are you ready to connect with a wider audience?

Want to know the best ways to leverage social media for your small business?

If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.

In this article, I’ll show you seven steps you can take to make social media marketing work for you.

Why Social Media for Small Businesses?

As a startup or small business owner, you know there’s a lot to accomplish with limited resources.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

istock keyboard image

Social media offers small businesses a cost-effective way to reach their customers. Image source: iStockPhoto.com.

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Connecting With People: How to Be Human With Your Social Marketing


Do you struggle to connect with people on social media?

Are you wondering how to be human with your social marketing?

To learn why so many marketers struggle connecting with people via social media and what you can do to fix it, I interview Bryan Kramer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author’s Point of View podcast. His new book is called Human to Human.

Bryan shares what it takes for marketers to connect on a human level online.

You’ll discover the techniques that work best and examples you can use in your social marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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5 Social Media Trends for 2014: New Research


social media research Want to know where social marketers are focusing in 2014?

Looking for the latest social media trends to inform your marketing?

Based on new research, here are five areas you should start paying attention to right away.

Note: This article is based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014.

#1: Social Listening Becoming Important

More brands are beginning to really listen to their customers.

According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014. The sad news is that only 31% of marketers think their social listening is fully effective.

istock ear image 14926379

Consider the context of social conversations and respond strategically. Image source: iStockPhoto.com.

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3 Simple Ways to Measure Your Social Media Results


social media how toAre you looking for better ways to measure your social media activities?

Do you know if your social media efforts are worthwhile?

Social media measurement is one of the most frustrating challenges business face.

In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns.

Why Measure?

In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective.

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