16 Resources to Generate Leads With Social Media

social media how to Do you want to get more business through social media?

Are you looking for new ways to generate leads?

As marketers and business owners, you’re constantly looking for potential customers.

In this article you’ll find 16 resources to help you generate leads with social media.

How to Generate Leads

Before you boost your social media lead generation, it’s essential to make sure you’ve established yourself as an authority in your field through your website, blog and enewsletter, as well as your business practices.

These points of contact are incredibly useful for generating leads, and at the very least, are perfect for maintaining contact with your readers, subscribers and customers.

10 Ways to Turn Your Blog Into a Lead-Generation Machine: This “10-step prescription to increase your visibility and attract more qualified folks to your site” by Ann Handley on Entrepreneur is a matter-of-fact way to look at your blog strategy through the lens of lead gen.

entrepreneur lead gen article

Discover several ways to generate leads on Entrepreneur.com.

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3 Ways to Boost Your Lead Generation With Social Media

social media how toAre you looking for new ways to generate leads with social media?

Could your online lead generation program use an upgrade?

If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.

In this article, I’ll show you three ways marketers can increase and track qualified leads via social media.

What’s the Real Lead Generation Problem?

B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.

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Social media can help you generate leads. Image source: iStockPhoto.

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How LinkedIn Brought $72,000 in Sales for PostcardMania

social media case studiesThese days, it doesn’t take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.

But LinkedIn? The stodgier cousin of the group? Not so much.

Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It’s not just for job searchers anymore.

Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn – more than Facebook and Twitter deliver.

That’s added up to more than $72,000 in revenue just from LinkedIn.

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How to Measure Social Media Return on Investment for the Complex Sale

social media how toAre you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for?

One of the reasons measuring the return on investment (ROI) of social media has sparked so many discussions is because it’s not easy. The main barrier to end-to-end measurement is the lack of a true social customer relationship management (CRM) solution.

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