How LinkedIn Brought $72,000 in Sales for PostcardMania
These days, it doesn’t take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.
But LinkedIn? The stodgier cousin of the group? Not so much.
Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It’s not just for job searchers anymore.
Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn – more than Facebook and Twitter deliver.
That’s added up to more than $72,000 in revenue just from LinkedIn. 
How to Measure Social Media Return on Investment for the Complex Sale
Are you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for?
One of the reasons measuring the return on investment (ROI) of social media has sparked so many discussions is because it’s not easy. The main barrier to end-to-end measurement is the lack of a true social customer relationship management (CRM) solution.
