Launching With Social: A Study of What Works and What Does Not

Are you planning to launch a new blog, product or service?

Do you want to know how to organize and execute a successful launch with social media?

To share ways you can use social media to launch or celebrate anything, this episode of the Social Media Marketing podcast gives techniques and insights learned from the launch of My Kids’ AdventuresParenting Adventures podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you’ll learn how to plan your launch and what assets to include. You’ll also find out what worked for us and what didn’t.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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9 Creative Ways to Use Social Media to Launch a Product

social media how toAre you looking for creative ideas to help launch your next product (or company)?

Want some actionable tips to employ social media in your next launch?

If so, keep reading as I explore nine ways we used social media to help launch a new project.

You’re sure to find unusual tactics that will help you with your next launch.

Why Social Media for a Launch?

Social media has changed everything when it comes to marketing.

Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media.  Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.

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9 Ways to Use Social Media to Launch a Book

social media how toWondering how to get people excited about your book? Do you want people actively sharing your book with their friends?

In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.

By the way, you don’t need to have a book to benefit from these tactics.

Why Social Media for Books?

Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.

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How Social Media Generated $300,000 in Software Sales in a Weekend

social media case studiesLogos Bible Software has worked hard to build its email list of 300,000. So choosing to shun that email list for its Black Friday promotion says a lot for the chosen alternative – social media.

Practically every other online retailer – and Logos is 100% online – blasted customers with their post-Thanksgiving email promotions.

But this software company solely relied on social media, from testing its ideas to launching the promotion to letting the resulting word of mouth do the work for them.

In response, Logos generated $300,000 in sales in those few days – three times what it brought in during the same period the year before. Not only did it add to the bottom line, but also Logos significantly expanded its fans, followers and customer connections to support future efforts.

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How Social Media Helped Cisco Shave $100,000+ Off a Product Launch

social media case studiesAs early as 2008, networking giant Cisco was well along in its social media evolution.  Back then you could find the company on Facebook, Twitter and YouTube.

Yet something was missing – the hard business case for social media.  Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.

The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.

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